Empowering transformation of Liaoning Sea Cucumber marketing model from the perspective of solar terms marketing: A study of the influence of Chinese culture
- 1 Dalian University of Foreign Languages
- 2 Dalian University of Foreign Languages
* Author to whom correspondence should be addressed.
Abstract
This study focuses on the perspective of solar terms marketing to explore how Chinese culture empowers the transformation of the Liaoning Sea Cucumber marketing model. By exploring the cultural and social values of the twenty-four solar terms, the paper reveals the potential role of this traditional element in modern marketing. Furthermore, this paper examines traditional industries, especially the challenges and opportunities of the sea cucumber industry, which is primarily based on offline sales, in digital transformation. Taking Liaoning Sea Cucumber as an example, it discusses how to leverage online marketing strategies, such as targeting the high-end market, catering to the trend of youthful consumption, and innovating industry models, to assist the industry in achieving digital upgrades in intense market competition. This not only provides practical references and strategic insights for the sea cucumber industry but also for the transformation of other traditional industries in the modern consumer environment.
Keywords
solar terms marketing, Liaoning Sea Cucumber, digital transformation, Chinese culture, brand communication
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Cite this article
Chen,M.;Huang,Q. (2024). Empowering transformation of Liaoning Sea Cucumber marketing model from the perspective of solar terms marketing: A study of the influence of Chinese culture. Advances in Operation Research and Production Management,2,17-21.
Data availability
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Journal：Advances in Operation Research and Production Management
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