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Application of Audiovisual Language on the TIKTOK Platform and Analysis of Its Communication Effect
- 1 Yantai Institute of Technology
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Abstract
This study explores the application of audiovisual language in short videos on the TIKTOK platform and its impact on content creators and the platform. By analyzing the video content of the popular TIKTOK account "San Jin Qi Qi," the research examines the key role of audiovisual language in enhancing user experience and promoting video dissemination. The study employs a case analysis method, selecting representative videos to investigate the specific application of audiovisual elements such as color, lighting, composition, and camera movement. It also analyzes user comments to understand how these elements influence emotional resonance and interactive behavior. The results show that well-designed audiovisual language significantly enhances viewers' immersion and emotional connection, boosting the artistic value and communicative power of the videos. Additionally, it fosters user interaction and engagement, further improving the overall dissemination effect of the videos. The study concludes that the successful application of audiovisual language is a crucial factor for creators in attracting audiences and enhancing the platform's competitiveness. Future research could explore the differences in the application of audiovisual language across different platforms.
Keywords
audiovisual language, short video, TIKTOK platform, user experience, video dissemination
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Cite this article
Chen,J. (2024). Application of Audiovisual Language on the TIKTOK Platform and Analysis of Its Communication Effect. Advances in Social Behavior Research,11,33-40.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Journal：Advances in Social Behavior Research
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