Advances in Social Behavior Research

Open access

Print ISSN: 2753-7102

Online ISSN: 2753-7110

Submission:
ASBR@ewapublishing.org Guide for authors

About ASBR

Advances in Social Behavior Research (ASBR) is an international peer reviewed journal hosted by Singapore International Management Research Centre (the governing body of NTU Nanyang Cultural Endowment Fund, Nanyang Technological University), published by EWA Publishing. ASBR is published monthly. ASBR publishes only original articles from a wide variety of methodological and disciplinary perspectives concerning education, psychology and communication issues. The journal aims to improve the human condition by providing a public forum for discussion and debate communication, education and psychology issues. The journal publishes articles that are research-oriented and welcomes empirical and theoretical articles concerning social activity and organizational behavior. Manuscripts that are suitable for publication in the ASBR cover domains on various perspectives of education, psychology, communication, and their impact on individuals, businesses and society.

For more details of the Jasbr scope, please refer to the Aim&Scope page. For more information about the journal, please refer to the FAQ page or contact info@ewapublishing.org.

Aims & scope of ASBR are:
·Sociological Sciences
·Law
·Journalism & Mass Media
·Educational Studies
·Political Sciences
·Psychological Sciences
 

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Editors View full editorial board

Hui Zhao
Nanyang Cultural Endowment Fund, Nanyang Technological University
Singapore
Editor-in-Chief
Yufei Zhao
School of Electrical and Electronic Engineering, Nanyang Technological University
Singapore
Editor-in-Chief
Abdullah Laghari
Quaid-e-Awam University of Engineering, Science and Technology
Nawabshah, Pakistan
Associate Editor
abdullahlaghari612@gmail.com
Aquasia Shaw
University of Texas at Austin
Austin, US
Associate Editor
aquasia.shaw@austin.utexas.edu

Latest articles View all articles

Research Article
Published on 10 June 2025 DOI: 10.54254/2753-7102/2025.24021
Shengjie Yu

AI painting has been widely used in recent years. However, the series of issues it raises in terms of copyright not only infringe upon the rights of relevant entities but also hinder the development of AI generation as a new technology. To this end, this paper focuses on the current state of copyright regulation and the corresponding mechanisms for AI painting. The research employs literature review, analysis, and case studies. It can be concluded that in the current environment where the law is relatively lagging, AI-generated content faces a series of complex challenges in determining originality, rights attribution, and infringement risks. To address these challenges, an integrated response strategy combining a "traceability mechanism for training data" and a "mandatory labeling mechanism" can be attempted to seek solutions.

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Yu,S. (2025). Copyright issues and response mechanisms for AI-generated artworks. Advances in Social Behavior Research,16(4),140-143.
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Research Article
Published on 10 June 2025 DOI: 10.54254/2753-7102/2025.23903
Yufei Liu

In the era of digital globalization, international media platforms such as Netflix, Disney+, TikTok, and YouTube Originals have expanded beyond traditional national borders, reshaping cultural consumption patterns worldwide. These platforms face a crucial challenge: how to export their home culture's values and narratives while simultaneously addressing the cultural identities and aesthetic preferences of local audiences. The tension between cultural export and localization becomes particularly pronounced in politically sensitive, religiously diverse, or ethnically complex regions. This study explores how global media platforms navigate this dynamic, analyzing case studies to examine how these platforms either harmonize, strengthen, or exacerbate cultural friction. By delving into the intersection of cultural export, economic interests, identity politics, and platform algorithms, the research highlights the complexities of balancing global appeal with local resonance in an increasingly interconnected and fragmented media environment. This study is limited by its focus on a few case studies, which may not fully capture the diversity of global media experiences. Future research could explore a broader range of regions and platforms, considering audience reception and the long-term evolution of cultural dynamics in global media.

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Liu,Y. (2025). Exploring the tension between cultural export and localization in global media platforms. Advances in Social Behavior Research,16(4),136-139.
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Research Article
Published on 20 June 2025 DOI: 10.54254/2753-7102/2025.24280
Shengbin Wang

In the post-"She Era" marked by the rising awareness and influence of women, issues surrounding gender equality and female consumption have garnered sustained societal attention. As the economy represents the core of public livelihood, daily consumption constitutes the most direct economic participation for individuals. Numerous female consumers and scholars have observed pervasive and recurring manifestations of the pink tax phenomenon within the current consumer economic system. This study examines the contradictory relationship between the pink tax and gender equality from a macro socio-economic perspective, proposing multidimensional optimization strategies. Building on previous research literature, this paper analyzes the impact of the pink tax on gender equality in market systems through lenses including mass influence marketing, female consumer psychology, and gender politics. By implementing legal regulations, corporate pricing transparency, and consumer collaborative oversight, it advocates establishing a tripartite governance framework. Ultimately, this approach aims to foster sustainable economic development while eliminating gender discrimination in consumption, thereby ensuring women's rights and interests are equitably safeguarded within economic domains.

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Wang,S. (2025). The pink tax and gender equality: structural contradictions and institutional reconciliation in socioeconomic systems. Advances in Social Behavior Research,16(4),131-135.
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Research Article
Published on 20 June 2025 DOI: 10.54254/2753-7102/2025.24345
Yuchen You

This paper focuses on the hierarchical protection of intellectual property rights and the construction of a dynamic benefit-sharing mechanism for local public cultural achievements, aiming to address the new challenges brought by the development of digital technologies. Based on a categorized approach involving intangible cultural heritage, tangible cultural heritage, and characteristic cultural and creative products, the study proposes an interdisciplinary research framework, clarifies legal boundaries, optimizes protection systems, and introduces blockchain technology to achieve dynamic benefit sharing. The findings provide scientific support for policy formulation and promote the sustainable development of cultural heritage.

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You,Y. (2025). Research on the hierarchical protection of intellectual property rights and the construction of a dynamic benefit-sharing mechanism for local public cultural achievements: based on the categorized practice of intangible cultural heritage, tangible cultural heritage, and characteristic cultural and creative products. Advances in Social Behavior Research,16(4),126-130.
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Volumes View all volumes

2025

Volume 16July 2025

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Volume 16April 2025

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Volume 16May 2025

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2024

Volume 13December 2024

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Volume 12November 2024

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Volume 11October 2024

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Indexing

The published articles will be submitted to following databases below: