Volume 12
Published on November 2024In recent years, the construction and dissemination of national images have become key topics in international relations and cultural exchanges, playing a crucial role in enhancing citizens' sense of national identity and pride. Against the backdrop of the ever-changing international economic and political landscape, the dissemination of China's image faces practical challenges, such as audience resistance and an overly propagandistic tone. The report from the 20th National Congress of the Communist Party of China emphasized the need to accelerate the construction of a Chinese discourse and narrative system, tell China’s story well, disseminate China's voice effectively, and present a credible, lovable, and respectable image of China. With the continuous development of new media technologies, strengthening the relationship between communicators and audiences has become a key factor in spreading a vivid image of China. From the perspective of para-social interaction theory, this paper examines para-social interaction and the dissemination of China's image on social media, using Zhu Zitong, host of Phoenix TV's Talk with World Leaders, as a case study. It analyzes how Zhu connects with audiences through television programs and social media platforms, establishes emotional resonance, and deepens emotional identification, thus contributing to the dissemination of a vivid image of China. The paper further explores strategies to optimize the dissemination of this image.
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Shared leadership, an emerging leadership model, emphasizes the distribution of leadership responsibilities and authority among team members. This article synthesizes the research on how shared leadership fosters innovation. This impact is through a range of mechanisms such as enhanced team collaboration, accountability, employee autonomy, continuous learning, and improved information flow. The unique feature of Chinese culture, such as collectivism, also play a role in the impact of shared leadership among Chinese organizations. The review in general indicates that shared leadership effectively motivates employees' creativity and innovative behavior, thereby enhancing overall organizational innovation performance.
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Globalization has reshaped the fashion and media industries, making them more interconnected than ever before. This article explores the profound influence of globalization on fashion and media, highlighting how fashion is disseminated and embraced across diverse cultures. It discusses how globalization has facilitated access to global markets, led to cultural exchange, and encouraged cultural fusion in the fashion industry. Fashion acts as a cultural ambassador, fostering cross-cultural understanding, and celebrating diversity on international fashion stages. Media plays a pivotal role in fashion globalization, with digital platforms democratizing the fashion world and influencers bridging cultures. However, challenges such as cultural appropriation and homogenization must be navigated with sensitivity. Embracing diversity and respectful cross-cultural interactions are key to successfully navigating the complex terrain of globalized fashion and media.
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In the context of the era of integrated media, TV news commentary programs are undergoing profound changes. Since 2023, the Elephant News Center has emphasized "integration," breaking down the barriers between media such as radio, television, newspapers, websites, and mobile apps. All communication platforms and business entities have essentially achieved a shift from mere physical "addition" to a chemical "integration." In terms of building a commentary matrix, the Elephant News Center has successively launched commentary and interview brands such as Elephant News and Fengping, based on previous programs like Dialogue in Central Plains. "Let thoughts be sharp, and let consensus be strong." Fengping pioneered mobile video commentary for Henan Broadcasting, adhering to the high-end discussion of high-end topics. It has continuously produced viral commentary over its hundreds of episodes, reviving traditional commentary with new vitality on the internet. However, as a "newborn" product, Fengping still has room for improvement. This paper takes the video commentary program Fengping as a case study, using the "uses and gratifications" theory to examine the "breaking the circle" phenomenon of this video commentary program in the era of integrated media and to analyze its innovative paths, aiming to explore valuable experiences for the innovative development of commentary programs.
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With the rapid development of technology, AI technology has deeply penetrated various stages of news production. From content generation, editing, and distribution to data analysis, it has shown great influence and application potential. This paper analyzes the various forms in which AI is involved in news production, such as automated news writing and editing, technical advancements in news data collection and analysis, and the personalization of news expression and experience. It also explores the challenges AI faces in news production, including the limitations of content generation, privacy and copyright issues, and how to ensure the authenticity of information. The paper provides strategies to address these challenges, aiming to promote the healthy and sustainable development of AI technology in news production, bringing new vitality and opportunities to the news industry.
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With the continuous and comprehensive improvement of China’s national strength in recent years, its position in the international arena has become increasingly important. In order to let the world see a more authentic and comprehensive image of China, strengthen its cultural self-confidence and improve international discourse, it is necessary to tell Chinese stories well and spread Chinese voices; this dissemination of Chinese stories is an important task for building capacity in China’s current international communications. In the new media era, China’s literary dissemination is facing major opportunities and severe challenges. Moreover, the construction of content should focus on showing the current style, accommodating global emotions and highlighting national feelings. Furthermore, it must make full use of the advantages of new media to broaden communication channels through media integration, using network hotspots to create phenomenal propagation effects. Additionally, this content should unite the forces of multiple subjects to reshape the pattern of Chinese story communication and excavate excellent traditional culture to promote the innovative production of Chinese story content. Finally, media technology should be used to enrich the forms of communication and media literacy should be strengthened through talent-building.
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This study explores the cultural and commercial impacts of cross-gender performances on Douyin, one of China's leading short video platforms. These performances not only entertain but also challenge traditional gender norms, engaging predominantly young, urban female audiences. Using a mixed-methods approach, this research combines quantitative data from proprietary analytics tools with qualitative content analyses to delve into how such performances resonate with viewers and influence societal views on gender. Findings indicate that these narratives significantly cater to the emotional and cultural needs of the audience. It fosters a deep connection that transcends mere entertainment. Moreover, the huge number of followers of cross-gender performers in Douyin advances more paths toward commercial success. This is increasingly significant in entertainment today, as strategic marketing often combines with artistic performance. This study underscores the role of innovative digital platforms like Douyin in shaping modern social narratives and highlights their potential in driving both cultural discourse and commercial success in the digital age.
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The influence of K-pop girl group music is increasing, and its audience is growing more diverse. The development of K-pop girl group music reflects the progress of feminism, but traces of stereotyped female images can still be observed. This paper explores the construction of these stereotypes from the perspective of gender construction in the development of K-pop girl group music. To date, few scholars have systematically studied K-pop girl groups and their music through text analysis to uncover the meanings behind the music that is now widely appreciated. This study attempts to address the gap in understanding of how female images are constructed and how female stereotypes have evolved in K-pop music. The study employs thematic analysis to examine three main aspects: the construction of female images, research methods, and research findings. From a feminist perspective, men are often in a dominant position in the media, while women are intentionally marginalized or stereotyped. The research findings indicate that prior to the fourth generation of K-pop girl groups, music works were predominantly focused on the theme of love, with groups largely favoring a sexy and glamorous style. Dance movements were primarily characterized by softness and femininity. After the fourth generation, music themes began to shift towards self-empowerment and dreams, while group styles diversified to include sweet, cool, and fierce aesthetics. Dance movements have also become more powerful and incorporated many hip-hop elements. Additionally, the variety of music genres has expanded, showcasing diverse forms of female beauty. The study reveals that in the process of developing K-pop girl group music, there are tendencies that deviate from or even alienate mainstream gender consciousness. However, the evolving stereotype of female images in K-pop music suggests greater possibilities for future development.
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Some fans in China follow stars those they love while they sometimes abuse and insult them. In terms of the reasons for their attitude and behavior, attention should be paid to the contradiction between ideal and reality, the contradiction between attachment and autonomy. The materialization of stars and the uncertainty of identity and relationship also resulting in their contrary behavior. The measures taken by them when they try to rebuild their identity can be categorized into four kinds of performance strategies. These fans are a small typical part of fans in China, but their perception to the difference of social and gender status provides a glimpse at the social emotion.
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In 477 C.E., a temple was commissioned by the Northern Wei dynasty on Shaoshi Mountain, Henan Province, China. This temple, under the leadership of the foreign monk Bodhidharma (known as Fuuo in China), became the birthplace of Chan (Zen) Buddhism and developed into the globally renowned Shaolin Monastery. Bodhidharma’s influence in Chinese Buddhism sparked the growth of the faith, attracting millions of followers and establishing Chan Buddhism as a major cultural and religious movement in East Asia.
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