Discussion on the Communication Strategy of Chinese Stories in the Context of New Media

Xinyue Wang

doi:10.54254/2753-7102/12/2024124

Research Article

Open access

Published on 28 October 2024

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Wang,X. (2024). Discussion on the Communication Strategy of Chinese Stories in the Context of New Media. Advances in Social Behavior Research,12,25-30.

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Discussion on the Communication Strategy of Chinese Stories in the Context of New Media

Xinyue Wang *^,1,

¹ The University of Hong Kong Faculty of Arts

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7102/12/2024124

Abstract

With the continuous and comprehensive improvement of China’s national strength in recent years, its position in the international arena has become increasingly important. In order to let the world see a more authentic and comprehensive image of China, strengthen its cultural self-confidence and improve international discourse, it is necessary to tell Chinese stories well and spread Chinese voices; this dissemination of Chinese stories is an important task for building capacity in China’s current international communications. In the new media era, China’s literary dissemination is facing major opportunities and severe challenges. Moreover, the construction of content should focus on showing the current style, accommodating global emotions and highlighting national feelings. Furthermore, it must make full use of the advantages of new media to broaden communication channels through media integration, using network hotspots to create phenomenal propagation effects. Additionally, this content should unite the forces of multiple subjects to reshape the pattern of Chinese story communication and excavate excellent traditional culture to promote the innovative production of Chinese story content. Finally, media technology should be used to enrich the forms of communication and media literacy should be strengthened through talent-building.

Keywords

new media, Chinese stories, communication strategies

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References

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Cite this article

Wang,X. (2024). Discussion on the Communication Strategy of Chinese Stories in the Context of New Media. Advances in Social Behavior Research,12,25-30.

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About volume

Journal：Advances in Social Behavior Research

Volume number: Vol.12

ISSN：2753-7102(Print) / 2753-7110(Online)

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