Research on Strategies for Disseminating a Vivid Chinese Image from the Perspective of Para-Social Interaction Theory: A Case Study of Zhu Zitong, Host of Phoenix TV's Talk with World Leaders

Yao Liu

doi:10.54254/2753-7102/12/2024106

Research Article

Open access

Published on 23 October 2024

Download pdf

Liu,Y. (2024). Research on Strategies for Disseminating a Vivid Chinese Image from the Perspective of Para-Social Interaction Theory: A Case Study of Zhu Zitong, Host of Phoenix TV's Talk with World Leaders. Advances in Social Behavior Research,12,1-4.

Export citation

Research on Strategies for Disseminating a Vivid Chinese Image from the Perspective of Para-Social Interaction Theory: A Case Study of Zhu Zitong, Host of Phoenix TV's Talk with World Leaders

Yao Liu *^,1,

¹ Jishou University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7102/12/2024106

Abstract

In recent years, the construction and dissemination of national images have become key topics in international relations and cultural exchanges, playing a crucial role in enhancing citizens' sense of national identity and pride. Against the backdrop of the ever-changing international economic and political landscape, the dissemination of China's image faces practical challenges, such as audience resistance and an overly propagandistic tone. The report from the 20th National Congress of the Communist Party of China emphasized the need to accelerate the construction of a Chinese discourse and narrative system, tell China’s story well, disseminate China's voice effectively, and present a credible, lovable, and respectable image of China. With the continuous development of new media technologies, strengthening the relationship between communicators and audiences has become a key factor in spreading a vivid image of China. From the perspective of para-social interaction theory, this paper examines para-social interaction and the dissemination of China's image on social media, using Zhu Zitong, host of Phoenix TV's Talk with World Leaders, as a case study. It analyzes how Zhu connects with audiences through television programs and social media platforms, establishes emotional resonance, and deepens emotional identification, thus contributing to the dissemination of a vivid image of China. The paper further explores strategies to optimize the dissemination of this image.

Keywords

Para-social Interaction Theory, Chinese Image, Social Media, Emotional Identification

View pdf

References

[1]. Cho, H., & Boster, F. J. (2005). Development and Validation of Value, Outcome, and Impression-relevant Involvement Scales. Communication Research, 32(2).

[2]. Rubin, A. M., Perse, E. M., & Powell, R. A. (1985). Loneline Interaction and Local Television News Viewing. Human Communication Research, 12(2), 155–180.

[3]. Dong, J. H., & Ma, P. R. (1986). The theory of traditional Chinese medicine temperament. Journal of Shandong College of Traditional Chinese Medicine, (04), 6–8+12.

[4]. Chen, X. H., & Qin, D. X. (2020). Global public relations: Theoretical methods for enhancing China's international communication capacity. Modern Communication, (06), 44–49.

[5]. Yue, Z. Y. (2015). A brief analysis of quasi-social interaction phenomena in the context of new media. Journalism & Communication, (02), 22–23.

[6]. Su, K. (2021). Research on the influencing factors of video blog (Vlog) users' quasi-social interaction based on grounded theory. Chongqing: Chongqing University.

[7]. Chen, J. F., & Wang, C. D. (2023). Social functions, value rules and practical logic of the construction of an all-media communication system. Journal of Anhui Normal University (Humanities and Social Sciences Edition), (01), 75–81.

[8]. Zhou, J., & Wang, Z. Y. (2024). How to tell Chinese stories well in the context of international communication. Media, (08), 60–62.

[9]. Short, J., Williams, E., & Christie, B. (1976). The Social Psychology of Telecommunications. Toronto; London.

[10]. Duan, W. W. (2000). The value load and ethical reflection of technology. Studies in Dialectics of Nature, (08), 30–33+54.

Cite this article

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Journal：Advances in Social Behavior Research

Volume number: Vol.12

ISSN：2753-7102(Print) / 2753-7110(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).