Exploration of the Application of Virtual Digital Human Technology in Rural Cultural and Tourism—Digital Transformation Pathways from the Perspective of Scene Theory

Minggang Huang; Ziyuan Ren; Fan Yang; Yingxuan Tang

doi:10.54254/2753-7102/2025.22030

Research Article

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Published on 9 April 2025

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Huang,M.;Ren,Z.;Yang,F.;Tang,Y. (2025). Exploration of the Application of Virtual Digital Human Technology in Rural Cultural and Tourism—Digital Transformation Pathways from the Perspective of Scene Theory. Advances in Social Behavior Research,16(2),74-83.

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Exploration of the Application of Virtual Digital Human Technology in Rural Cultural and Tourism—Digital Transformation Pathways from the Perspective of Scene Theory

Minggang Huang *^,1, Ziyuan Ren ², Fan Yang ³, Yingxuan Tang ⁴

¹ Communication University of Zhejiang
² Communication University of Zhejiang
³ Communication University of Zhejiang
⁴ Communication University of Zhejiang

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7102/2025.22030

Abstract

This paper explores the application path of virtual digital human technology in rural cultural and tourism from the perspective of scene theory. Through in-depth interviews with 17 practitioners in Zhejiang Province and multi-case analysis, the paper reveals the three-dimensional dilemmas of rural cultural and tourism in terms of operational mechanisms, infrastructure, and industrial ecology. A "technology-space-relationship" collaborative model is proposed, and the paper demonstrates how virtual digital humans, through immersive interaction, virtual scene reconstruction, and cultural IP value-added empowerment mechanisms, can provide both theoretical and practical paradigms for the digitalization of rural cultural and tourism.

Keywords

virtual digital human, rural cultural and tourism, scene theory, digital transformation, immersive experience

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Journal：Advances in Social Behavior Research

Volume number: Vol.16

ISSN：2753-7102(Print) / 2753-7110(Online)

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