Legal regulation of price monopoly on e-commerce platforms

Yuwei Liu; Xiaoqing Dong; Xiaomin Wang; Jianing Wang; Jiaxuan Du

doi:10.54254/2753-7102/2025.22082

Research Article

Open access

Published on 21 April 2025

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Liu,Y.;Dong,X.;Wang,X.;Wang,J.;Du,J. (2025). Legal regulation of price monopoly on e-commerce platforms. Advances in Social Behavior Research,16(3),8-23.

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Legal regulation of price monopoly on e-commerce platforms

Yuwei Liu *^,1, Xiaoqing Dong ², Xiaomin Wang ³, Jianing Wang ⁴, Jiaxuan Du ⁵

¹ Anhui University
² Anhui University
³ Anhui University
⁴ Anhui University
⁵ Anhui University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7102/2025.22082

Abstract

With the advancement of internet technology and the widespread adoption of high-speed network technologies such as 5G, e-commerce platforms have become the primary channels for everyday shopping. However, issues such as "big data price discrimination" and predatory pricing have emerged during their development, leading to price monopolies that harm the real economy and public interest. This study analyzes the legal regulatory framework, fundamental principles, regulatory measures, and their advantages and disadvantages concerning price monopoly on e-commerce platforms. It further identifies the factors influencing the effectiveness of legal regulation and the challenges faced. Based on this analysis, the study proposes recommendations such as improving legal frameworks, strengthening law enforcement and supervision, enhancing technological capabilities, and promoting industry self-discipline, making it a topic of significant practical relevance.

Keywords

e-commerce platform, price monopoly, legal regulation, big data price discrimination, law enforcement and supervision

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References

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Cite this article

Liu,Y.;Dong,X.;Wang,X.;Wang,J.;Du,J. (2025). Legal regulation of price monopoly on e-commerce platforms. Advances in Social Behavior Research,16(3),8-23.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Journal：Advances in Social Behavior Research

Volume number: Vol.16

ISSN：2753-7102(Print) / 2753-7110(Online)

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