Television guests as interlocutors: an analytical study of value systems and public image

Research Article
Open access

Television guests as interlocutors: an analytical study of value systems and public image

ER DENGDALAI 1 , Tungalag Sharkhuu 2 , Chinzorig Bayar 3 , Amartuvshin Sukhee 4*
  • 1 Department of Journalism, Mongolian National University of Education, Ulaanbaatar, Mongolia    
  • 2 Department of English, Mongolian National University of Education, Ulaanbaatar, Mongolia    
  • 3 Department of Journalism, Mongolian National University of Education, Ulaanbaatar, Mongolia    
  • 4 Department of Journalism, Mongolian National University of Education, Ulaanbaatar, Mongolia    
  • *corresponding author amartuvshin@msue.edu.mn
Published on 12 June 2025 | https://doi.org/10.54254/2753-7102/2025.24102
ASBR Vol.16 Issue 4
ISSN (Print): 2753-7110
ISSN (Online): 2753-7102

Abstract

A vital content analysis component is investigating the "persona" of the people featured in portrait interviews. The people in these interviews are usually well-known and respected individuals with a clear public persona. These values are a significant focus for viewers and have contributed significantly to their public recognition. In portrait interviews, hosts blend pre-recorded segments, live dialogue, and archival clips to reveal the guest's true character. Drawing on this approach, our study focuses on the "distinguished Mongolian individual," examining how their journey is revealed through the interviewer's thoughtful questions and storytelling. Against this backdrop, our primary subject is the "distinguished Mongolian individual," whose life story emerges through the interviewer's craft. By comparing portrait interviews broadcast in Mongolia and Inner Mongolia, this research examines three interrelated dimensions: how the guest's persona is co-constructed on screen, how deeply held values are articulated, and the pivotal influence of the journalist's questioning techniques. Our analysis reveals that while all featured guests share certain traits, each possesses unique self-presentation facets. Crucially, these qualities surface most vividly when hosts employ well-planned, value-oriented questions delivered with professional finesse. This study reveals the shared themes and individual nuances of these distinguished individuals, emphasizing the role of the interviewer's mastery and commitment in revealing those characteristics. The findings demonstrate that the personas of these "distinguished individuals" exhibit both shared and unique characteristics, which are effectively elicited through strategically structured and professionally executed journalistic questioning.

Keywords:

portrait interview, guest interviewer, distinguished individuals, persona, journalistic questioning, professional competence

DENGDALAI,E.;Sharkhuu,T.;Bayar,C.;Sukhee,A. (2025). Television guests as interlocutors: an analytical study of value systems and public image. Advances in Social Behavior Research,16(4),98-105.
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References

[1]. Batbaatar, J. (2023). Suuri setgüül züi [Basic journalism]. Ulaanbaatar, 80-82+133.

[2]. Amartuvshin, S., & Batbaatar, J. (2014). Setgüülchiin ur chadvar [Journalistic skills]. Ulaanbaatar, 45.

[3]. Zulkafyl, M. (2004). Setgüül züin tailbar toli [Dictionary of journalism]. Ulaanbaatar, 234.

[4]. Norovsuren, L. (1995). Soninii bichlegiin töröl züil [Genres of newspaper writing]. Ulaanbaatar: [Publisher not specified].

[5]. Belguunzaya, S. (2022). Televiziin khörög nevtruulgiin uran chadvariin zarim asuudald [Some issues in the artistic skill of television portrait programs]. Setgüül züi Setgüül, 22(581), 89.

[6]. Fischer,C.A. (2019). Werte als Kerne von Kompetenzen: Eine theoretische Studie mit einer empirischen Analyse in Montessori-Schulen [Values as cores of competencies: A theoretical study with an empirical analysis in Montessori schools]. Waxmann Verlag GmbH.

[7]. Hanel, P. H. P., & Furtner, C. (2021, August 31). Psychology. Oxford Research Encyclopedia of Psychology. https://doi.org/10.1093/acrefore/9780190236557.013.248

[8]. Sánchez,A.C. (2000). Ünet züilsiin tölövshil: Onol, ergetsüülel ba khariult [Formation of values: Theory, reflection and response]. Mexico City: Grijalbo Editores.

[9]. Schwartz, S. H. (2006). Are there universal aspects in the structure and not the content of human values? In M. Ros & V. Gouveia (Eds.), Social psychology of human values: Theoretical, methodological and applied developments (pp. 55–85).


Cite this article

DENGDALAI,E.;Sharkhuu,T.;Bayar,C.;Sukhee,A. (2025). Television guests as interlocutors: an analytical study of value systems and public image. Advances in Social Behavior Research,16(4),98-105.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Journal:Advances in Social Behavior Research

Volume number: Vol.16
Issue number: Issue 4
ISSN:2753-7102(Print) / 2753-7110(Online)

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References

[1]. Batbaatar, J. (2023). Suuri setgüül züi [Basic journalism]. Ulaanbaatar, 80-82+133.

[2]. Amartuvshin, S., & Batbaatar, J. (2014). Setgüülchiin ur chadvar [Journalistic skills]. Ulaanbaatar, 45.

[3]. Zulkafyl, M. (2004). Setgüül züin tailbar toli [Dictionary of journalism]. Ulaanbaatar, 234.

[4]. Norovsuren, L. (1995). Soninii bichlegiin töröl züil [Genres of newspaper writing]. Ulaanbaatar: [Publisher not specified].

[5]. Belguunzaya, S. (2022). Televiziin khörög nevtruulgiin uran chadvariin zarim asuudald [Some issues in the artistic skill of television portrait programs]. Setgüül züi Setgüül, 22(581), 89.

[6]. Fischer,C.A. (2019). Werte als Kerne von Kompetenzen: Eine theoretische Studie mit einer empirischen Analyse in Montessori-Schulen [Values as cores of competencies: A theoretical study with an empirical analysis in Montessori schools]. Waxmann Verlag GmbH.

[7]. Hanel, P. H. P., & Furtner, C. (2021, August 31). Psychology. Oxford Research Encyclopedia of Psychology. https://doi.org/10.1093/acrefore/9780190236557.013.248

[8]. Sánchez,A.C. (2000). Ünet züilsiin tölövshil: Onol, ergetsüülel ba khariult [Formation of values: Theory, reflection and response]. Mexico City: Grijalbo Editores.

[9]. Schwartz, S. H. (2006). Are there universal aspects in the structure and not the content of human values? In M. Ros & V. Gouveia (Eds.), Social psychology of human values: Theoretical, methodological and applied developments (pp. 55–85).