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Application Research on Performance Evaluation of Three Squirrels Based on the Balanced Scorecard
- 1 Hebei University of Economics and Business
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Abstract
This paper selects Three Squirrels as the case company and uses the Balanced Scorecard to integrate financial and non-financial indicators for performance evaluation. The findings reveal that, from a financial perspective, Three Squirrels has a good capacity for debt repayment and operational capabilities, but there is a need to focus on improving profitability and development potential. From the customer perspective, the company enjoys high brand recognition. Internally, the management aspect shows that expense ratios during the period need control, and the product structure is relatively concentrated. In terms of learning and growth, Three Squirrels focuses on talent development, yet the investment in research and development is insufficient. Based on these findings, the paper provides targeted optimization suggestions: first, to improve the logistics system; second, to optimize the product structure; third, to increase research and development investments; and fourth, to enhance sales channels.
Keywords
balanced scorecard, Three Squirrels, performance evaluation
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Cite this article
Liu,Q. (2024). Application Research on Performance Evaluation of Three Squirrels Based on the Balanced Scorecard. Journal of Applied Economics and Policy Studies,5,46-51.
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Journal：Journal of Applied Economics and Policy Studies
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