About JAEPSJournal of Applied Economics and Policy Studies (JAEPS) is an open-access, peer-reviewed academic journal hosted by Peking University Research Centre for Market Economy (RCME) and published by EWA Publishing. JAEPS is published monthly. JAEPS present latest theoretical and methodological discussions to bear on the scholarly works covering economic theories, econometric analyses, as well as multifaceted issues arising out of emerging concerns from different industries and debates surrounding latest policies. Situated at the forefront of the interdisciplinary fields of applied economics and policy studies, this journal seeks to bring together the scholarly insights centering on economic development, infrastructure development, macroeconomic policy, governance of welfare policy, policies and governance of emerging markets, and relevant subfields that trace to the discipline of applied economics, public policy, policy studies, and combined fields of the aforementioned. JAEPS is dedicated to the gathering of intellectual views by scholars and policymakers. The articles included are relevant for scholars, policymakers, and students of economics, policy studies, and otherwise interdisciplinary programs.For more details of the JAEPS scope, please refer to the Aim&Scope page. For more information about the journal, please refer to the FAQ page or contact info@ewapublishing.org. |
Aims & scope of JAEPS are: ·Economics ·Finance ·Management |
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A one-time Article Processing Charge (APC) of 450 USD (US Dollars) applies to papers accepted after peer review. excluding taxes.
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This is an open access journal which means that all content is freely available without charge to the user or his/her institution. (CC BY 4.0 license).
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Our blind and multi-reviewer process ensures that all articles are rigorously evaluated based on their intellectual merit and contribution to the field.
Editors View full editorial board

Beijing, China
qin.econpku@gmail.com

London, United Kingdom
Canh.Dang@kcl.ac.uk
Edinburgh, UK
B.Adamolekun@napier.ac.uk

Murcia, Spain
faura@um.es
Latest articles View all articles
The digital economy, following agricultural and industrial economies, represents a primary economic form characterized by modern information networks as the carrier, integrated application of information and communication technologies, and extensive integration with various industries to enhance efficiency. Amid the vigorous development of the modern digital economy, equal attention should be paid to the advancement of industrial green economy. The synergistic integration of digital economy (centered on information technology) and industrial green economy forms a new model that boosts efficiency and elevates socio-economic value. This study analyzes the index values of digital economy and industrial green economy, calculates the weight of each index within these systems, and examines data from 2018 to 2023 for five prefecture-level cities in Northeast Sichuan (Dazhou, Guang’an, Bazhong, Nanchong, and Guangyuan). Focusing on Dazhou, it evaluates its ranking in digital and industrial green economy development within the region and proposes constructive suggestions for Dazhou’s future progress.
This article examines the specifics of population the aging in China from 2010 to 2020, the causes and solutions.In the 21st century, the average life expectancy of the global population has become longer and longer with the development of medical care and the economy, which has led to serious problems of population aging. Examples include stagnant productivity and declining productivity. Against this background, China, as a country with manufacturing as its main industry, has naturally been greatly affected. This paper analyzes the relationship between population aging and consumption level in China during the period of 2010-2020 as a way to explore the impact of population aging on China's economy.The whole country is divided into three regions, which are Eastern China, Central China and Western China to ensure the accuracy of the data.The different between urban area and rural area are also studied. The data is analyzed by using Stata, and the results show that population the aging in China has a positive impact on the total consumption, with the western and central parts of the country leading to a more obvious impact.To cope with the challenges of the aging population requires not only demographic policies, such as reducing birth restrictions and postponing retirement, but also social and economic planning.

Macau is rapidly developing into a regional hub for medical tourism, positioning itself as an intermediary point between Greater Bay Area residents and Southeast Asian travellers seeking advanced cross-border healthcare. However, trust deficits on digital service platforms continue to hinder conversion from browsing to booking. This study develops and empirically validates a behavioural-incentive framework grounded in trust diffusion theory. Using a mixed-methods design, we deployed a gamified prototype platform to 312 international participants from Mainland China, Hong Kong, and Indonesia. Data were collected through a 2 × 2 × 2 factorial experiment incorporating reputation badges, social proof nudges, and tiered loyalty rewards. Structural equation modelling (SEM) was applied to evaluate incentive-trust linkages, supported by log data analysis including dwell time, path length, and network centrality measures. Results demonstrate that cognitive trust increased significantly (β = 0.43, p < 0.001) when clinician credential badges were visible, while affective trust rose through social proof interventions. Purchase intention showed a 19% improvement relative to control groups, mediated through dual trust pathways. Network simulation revealed that trust propagated across participants’ peer networks with clustering coefficients above 0.62, indicating robust diffusion effects. The study advances theoretical understanding of trust spill-overs in health-tourism contexts and offers policy guidance for balancing incentive salience with ethical safeguards. Implications extend to platform operators, regulators, and regional policymakers tasked with strengthening Macau’s competitiveness in digital health tourism
Based on the development of the Internet and Artificial Intelligence technology, the shopping pattern has entered into a new era. This essay discusses the basic information of one of the specialized shopping patterns—E-commerce, including the definition, history, and four main types of E-commerce including B2C( Businesses sell products or services directly to individual consumers), C2C(Direct transactions between consumers, and the platform provides intermediary services.), B2B(A business transaction between businesses, usually a bulk purchase or supply chain cooperation), and Intra-B commerce(Intra-enterprise e-commerce, such as inter-departmental resources allocation and internal procurement, does not involve external transactions). It also discusses the information of marketing, including the difference between traditional marketing and E-marketing, the result demonstrates that the main difference appears in the purpose and the way of transportation. Based on four main E-commerce platforms: Amazon, Taobao, Douyin, and Pinduoduo. Amazon is a global e-commerce giant with efficient self-operated logistics, Taobao is the originator of China’s e-commerce, Douyin is a short video traffic dominant, accurate algorithm recommendation, and Pinduoduo is a platform started by a low-cost group, focusing on the sinking market. The study will concentrate on their marketing strategies and analyze the pros and cons and the differences between them. This essay also analyzes the future trend of E-commerce.
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Volume 14December 2024
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