The Impact of Digital Transformation on Product Innovation - Mediated by Business Model Innovation

Miaomiao Mo

doi:10.54254/2977-5701/7/2024060

Research Article

Open access

Published on 24 July 2024

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Mo,M. (2024). The Impact of Digital Transformation on Product Innovation - Mediated by Business Model Innovation. Journal of Applied Economics and Policy Studies,7,23-31.

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The Impact of Digital Transformation on Product Innovation - Mediated by Business Model Innovation

Miaomiao Mo *^,1,

¹ Xinjiang University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2977-5701/7/2024060

Abstract

Based on the dynamic capability theory, this paper proposes a moderated mediation model to examine the role mechanism of digital transformation affecting enterprise product innovation and its boundary conditions. By empirically analyzing 123 survey data from new energy automobile enterprises, the results show that there is a significant positive impact of digital transformation on product innovation; business model innovation plays a mediating role between digital transformation and enterprise product innovation; and knowledge sharing plays a moderating role in the mechanism of this process. The conclusions of the study provide new insights into the relationship between digital transformation and enterprise product innovation, as well as a new contribution to the theoretical study of business model innovation, and also provide theoretical support and practical reference for enterprises to further construct digital transformation, innovative business model frameworks, and to build knowledge sharing platforms.

Keywords

digital transformation, business model innovation, product innovation, knowledge sharing

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Cite this article

Mo,M. (2024). The Impact of Digital Transformation on Product Innovation - Mediated by Business Model Innovation. Journal of Applied Economics and Policy Studies,7,23-31.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Journal：Journal of Applied Economics and Policy Studies

Volume number: Vol.7

ISSN：2977-5701(Print) / 2977-571X(Online)

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