Research on Financial Product Innovation in Rural Commercial Banks under the Digital Transformation Context: A Case Study of Jiangsu Province

Shijie Xu

doi:10.54254/2977-5701/7/2024064

Research Article

Open access

Published on 12 August 2024

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Xu,S. (2024). Research on Financial Product Innovation in Rural Commercial Banks under the Digital Transformation Context: A Case Study of Jiangsu Province. Journal of Applied Economics and Policy Studies,7,66-70.

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Research on Financial Product Innovation in Rural Commercial Banks under the Digital Transformation Context: A Case Study of Jiangsu Province

Shijie Xu *^,1,

¹ Nanjing Normal University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2977-5701/7/2024064

Abstract

In the era of digitalization and networking, innovation in financial products is crucial for deepening rural financial reform and establishing a financial support system for rural revitalization. However, a comprehensive and user-friendly financial product system based on big data technology has yet to be established. As a result, the needs of farmers are unmet, and small and micro enterprises still face issues of expensive and difficult financing. This study, based on the context of digital transformation and the characteristics of rural commercial banks, analyzes the problems encountered in the innovation and development of financial products from both supply and demand sides, and proposes reasonable solutions.

Keywords

digital transformation, rural commercial banks, financial product innovation

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About volume

Journal：Journal of Applied Economics and Policy Studies

Volume number: Vol.7

ISSN：2977-5701(Print) / 2977-571X(Online)

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