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The Impact of Reference Group Influence and Self-Value Judgment on Civilized Tourism Behaviour
- 1 Beijing International Studies University
* Author to whom correspondence should be addressed.
Abstract
This research focuses on tourists visiting Beijing, examining the influence of self-perceived value and reference group impact on their civilized tourism behavior and willingness. The study finds that both normative and informational reference group influences, along with perceived value, significantly positively affect tourists' civilized behaviors.
Keywords
civilized tourism, reference group influence, perceived value
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Cite this article
Wei,T. (2024). The Impact of Reference Group Influence and Self-Value Judgment on Civilized Tourism Behaviour. Journal of Applied Economics and Policy Studies,8,9-18.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Journal：Journal of Applied Economics and Policy Studies
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