How corporate engagement with German Energiewende: based on the stakeholders analysis of nonmarket strategy

Xiaobing Chen; Xilong Qiao

doi:10.54254/2977-5701/2025.21636

Research Article

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Published on 18 March 2025

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Chen,X.;Qiao,X. (2025). How corporate engagement with German Energiewende: based on the stakeholders analysis of nonmarket strategy. Journal of Applied Economics and Policy Studies,18(1),71-79.

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How corporate engagement with German Energiewende: based on the stakeholders analysis of nonmarket strategy

Xiaobing Chen *^,1, Xilong Qiao ²

¹ School of International Relations and Diplomacy, Beijing Foreign Studies University
² School of International Relations and Diplomacy, Beijing Foreign Studies University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2977-5701/2025.21636

Abstract

In 2010, the German government officially initiated the Energiewende as the concept underpinning its energy transition, a plan to shift from nuclear and fossil fuels to renewables towards Green Germany. At the intersection of corporate activities and public policy, this dissertation aims to analyse the roles of corporations in facilitating the German Energiewende from the lens of stakeholder theory. It begins with unpacking the German Energiewende and corporate engagement with public policy. Then in the case of Siemens, it delves deeper into its non-market strategies in promoting renewables use, lobbying activities, decarbonisation cooperation and green finance. Siemens’s non-market strategies are categorized into three roles: strategic adaptor, innovator and investor. From the lens of stakeholder theory, enterprises effectively interact with various stakeholders to jointly facilitate the formation and implementation of the German Energiewende. Overall, it examines the engagement of the private sector in public energy policies and offers insights into the broader discourse on long-term energy transition towards sustainability.

Keywords

German Energiewende, corporate engagement with public policy, stakeholder theory

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Cite this article

Chen,X.;Qiao,X. (2025). How corporate engagement with German Energiewende: based on the stakeholders analysis of nonmarket strategy. Journal of Applied Economics and Policy Studies,18(1),71-79.

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Journal：Journal of Applied Economics and Policy Studies

Volume number: Vol.18

ISSN：2977-5701(Print) / 2977-571X(Online)

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