Download pdf
Research on the Transformation and Optimization Strategies of Digital Financial Products Empowered by New Media Audiovisual Works
- 1 Guangdong University of Science and Technology
- 2 Guangdong University of Science and Technology
* Author to whom correspondence should be addressed.
Abstract
With the booming development of the digital economy, integrated media marketing has become an important means for enterprises to promote products and services. This study aims to explore the role and optimization strategies of integrated media marketing in the transformation of digital financial products, with a particular focus on how new media audiovisual works can empower digital financial products and promote their development towards more efficient and personalized directions.
Keywords
integrated media marketing, new media audiovisual works, digital financial products, transformation optimization strategy
[1]. Zhang, B. (2024). Financial risk communication and public opinion crisis management on short video platforms. Journal of Shanxi University of Finance and Economics, 46(S1), 52-54.
[2]. Li, J., & Yuan, Y. (2023). From "media representation" to "video-based survival": The information effect and order logic of short video media practice. Dongyue Lun Cong, 44(12), 43-52+191. https://doi.org/10.15981/j.cnki.dongyueluncong.2023.12.006
[3]. Ding, X. (2023). Research on the impact of short video culture on marketing innovation in the sports industry: Based on the perspective of new media marketing. In Chinese Society of Sports Science (Ed.), Abstract Collection of Papers from the 13th National Sports Science Conference - Poster Exchange (Sports News Communication Branch) (p. 2). Chengdu Sport University. https://doi.org/10.26914/c.cnkihy.2023.062143
[4]. He, Y., Li, Q., Jiao, L., et al. (2023). Is alternative data useful for investing in the Chinese stock market? Exploration based on financial short videos, images, and text data. Journal of Econometrics, 3(04), 1008-1031.
[5]. Hu, X. (2022). Research on optimization of TikTok short video marketing strategy of securities firm [Doctoral dissertation, East China Normal University]. https://doi.org/10.27149/d.cnki.ghdsu.2022.005046
[6]. Li, L. (2022). Research on short video content strategy in bank enterprise brand communication [Doctoral dissertation, Shanghai University of Finance and Economics]. https://doi.org/10.27296/d.cnki.gshcu.2022.001669
[7]. Liu, H. (2021). Thoughts on the development of agricultural economy through video live streaming. Henan Agriculture, (01), 6-7. https://doi.org/10.15904/j.cnki.hnny.2021.01.004
[8]. Zhang, L., & Xiang, M. (2020). New benefits seeking innovation: Innovative application of blockchain technology in the short video content industry. TV Research, (02), 16-19.
Cite this article
Huan,H.;An,X. (2024). Research on the Transformation and Optimization Strategies of Digital Financial Products Empowered by New Media Audiovisual Works. Journal of Fintech and Business Analysis,1,26-30.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Journal：Journal of Fintech and Business Analysis
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).