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The impact of digital transformation on BYD
- 1 Nanjing University of Posts and Telecommunications, Nanjing, China
* Author to whom correspondence should be addressed.
Abstract
In recent years, the digital economy has been booming, and digital transformation has become an important development model for enterprises. In the automotive field, BYD's digital transformation has been advancing steadily. Through various channels and strategies, it has achieved the efficient construction of a new management data governance system. This article uses case analysis to analyze the problems encountered in BYD's digital transformation process and its problem-solving ideas, and explores the possible future development paths of BYD. Thus, six advantages of BYD after its digital transformation are concluded: improving the operational efficiency of the enterprise, optimizing products and services, enhancing the enterprise's competitiveness, promoting the coordinated development of the industry, achieving mutual assistance and interconnection within the industry, and facilitating sustainable development. Moreover, the transition from electrification to intelligence is also an important turning point for BYD's future development. It is necessary to actively seek transformation approaches based on the industry characteristics and resource conditions of the automotive manufacturing industry, and formulate a digital transformation strategic plan suitable for the long-term development of the enterprise, so as to achieve the digital and intelligent transformation of the value chain.
Keywords
digital transformation, new energy, efficiency, brand effect, development
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Cite this article
Yang,Y. (2025). The impact of digital transformation on BYD. Journal of Fintech and Business Analysis,2(1),60-64.
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Journal：Journal of Fintech and Business Analysis
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