Project management analysis-based on Shanghai Disney

Ji Li

doi:10.54254/2977-5701/11/2024102

Research Article

Open access

Published on 12 October 2024

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Li,J. (2024). Project management analysis-based on Shanghai Disney. Journal of Applied Economics and Policy Studies,11,49-54.

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Project management analysis-based on Shanghai Disney

Ji Li *^,1,

¹ University of Southampton

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2977-5701/11/2024102

Abstract

This paper presents a comprehensive analysis of the project management strategies employed during the development of Shanghai Disneyland. It utilizes three key analytical tools: PESTLE, SWOT, and Fishbone Diagram, to assess various aspects of the project. The PESTLE analysis evaluates the external environment, including political, economic, social, technological, legal, and environmental factors, which influenced the park's successful completion. The SWOT analysis identifies the project's internal strengths and weaknesses, as well as the external opportunities and threats it faced. Additionally, the Fishbone Diagram highlights critical challenges, such as financing, technology, and localization, that contributed to delays in project progress. The findings of this study demonstrate how effective project management, supported by government partnerships and market demand, facilitated Shanghai Disneyland's establishment as a globally significant theme park. However, the paper also underscores the importance of addressing localization and financial sustainability to ensure long-term success. The analysis provides valuable insights into managing large-scale, culturally complex projects.

Keywords

Shanghai Disneyland, project management, PESTLE analysis, SWOT analysis, Fishbone Diagram

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References

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Cite this article

Li,J. (2024). Project management analysis-based on Shanghai Disney. Journal of Applied Economics and Policy Studies,11,49-54.

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ISSN：2977-5701(Print) / 2977-571X(Online)

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