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Olson's Theory of Collective Action and Online Mass Incidents
- 1 Communication University of China
* Author to whom correspondence should be addressed.
Abstract
This study adopts a case analysis approach, examining the cause of online mass incidents through the fire incident at Zhonglan Apartment Complex of Communication University of China. Ultimately, the author concludes that from the perspective of group size, the primary reason for the occurrence of online mass incidents lies in the disparity between costs and benefits. When costs significantly outweigh benefits, groups are less likely to take action; conversely, when costs are substantially lower than benefits, the opposite occurs. Based on this conclusion, public authorities can devise tailored response measures for online mass incidents involving different group sizes.
Keywords
Online Mass Incidents, Olson's Theory of Collective Action, Communication, Online Public Opinion
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Cite this article
Liu,Y. (2024). Olson's Theory of Collective Action and Online Mass Incidents. Lecture Notes in Education Psychology and Public Media,63,65-70.
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Volume title: Proceedings of the 2nd International Conference on Global Politics and Socio-Humanities
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