Research Article
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Published on 23 May 2025
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Zhang,P. (2025). Legal Issues of Consumer Rights Protection in China’s Cross-Border E-Commerce under the RCEP Framework. Lecture Notes in Education Psychology and Public Media,97,13-18.
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Legal Issues of Consumer Rights Protection in China’s Cross-Border E-Commerce under the RCEP Framework

Peilin Zhang *,1,
  • 1 Faculty of Law, Chulalongkorn University, Bangkok, Thailand

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/2025.LD23207

Abstract

This research examines legal deficiencies in China’s cross-border e-commerce consumer protection framework under the Regional Comprehensive Economic Partnership (RCEP). It focuses on three core issues: fragmented jurisdiction in cross-border disputes, the lack of unified legal status and procedural standards for online dispute resolution (ODR), and vague legislative provisions on personal information protection, particularly regarding consent withdrawal mechanisms. Through textual analysis of Chinese laws and RCEP obligations, the study identifies critical inconsistencies between domestic legal norms and regional expectations. Targeted legal reforms are proposed, including the legalization and standardization of ODR procedures, clarifying informed consent rules for personal information protection, and legislative support for international cooperation among RCEP member states. The research also explores the potential role of smart contracts and blockchain in protecting consumer rights. These measures contribute to the construction of a harmonized legal environment for cross-border e-commerce consumer protection and support China’s alignment with RCEP’s digital trade framework.

Keywords

cross‑border e‑commerce, consumer protection, RCEP, online dispute resolution, personal information protection

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Cite this article

Zhang,P. (2025). Legal Issues of Consumer Rights Protection in China’s Cross-Border E-Commerce under the RCEP Framework. Lecture Notes in Education Psychology and Public Media,97,13-18.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceeding of ICGPSH 2025 Symposium: The Globalization of Connection: Language, Supply Chain, Tariff, and Trade Wars

ISBN:978-1-80590-137-2(Print) / 978-1-80590-138-9(Online)
Conference date: 25 June 2025
Editor:Enrique Mallen, Canh Thien Dang
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.97
ISSN:2753-7048(Print) / 2753-7056(Online)

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