Operational Models and Social Interactions of Shared Platforms under the Urban-Rural Sharing Economy: A Case Study of the Shared Fishpond in Village W

Research Article
Open access

Operational Models and Social Interactions of Shared Platforms under the Urban-Rural Sharing Economy: A Case Study of the Shared Fishpond in Village W

Huiwen Yu 1* , Xiali Du 2
  • 1 Shenyang Normal University    
  • 2 Shenyang Normal University    
  • *corresponding author 2903808472@qq.com
LNEP Vol.100
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-80590-185-3
ISBN (Online): 978-1-80590-186-0

Abstract

The sharing economy optimizes resource allocation through internet technologies and offers new opportunities for traditional agricultural development. This paper focuses on the "sharing + platform agriculture" business model by examining the shared fishpond project in Village W. It analyzes the mechanisms of agricultural supply-demand integration and social interaction under the trend of urban-rural integration. By establishing interest-based virtual communities, the shared fishpond model efficiently integrates urban and rural resources, creating a closed loop from production to sales. This model overcomes the bottlenecks of traditional agricultural production and distribution and innovates social relations between urban and rural communities. It broadens agricultural product sales channels, increases farmers’ income, and promotes rural revitalization. Despite its significant value in enhancing urban-rural development and reshaping social relations, the model still faces practical challenges such as poor management, low levels of digitalization, and insufficient infrastructure. Institutional innovation and technological support are urgently needed to foster sustainable development.

Keywords:

Shared fishpond, Urban-rural sharing economy, Agricultural product sales, Social interaction

Yu,H.;Du,X. (2025). Operational Models and Social Interactions of Shared Platforms under the Urban-Rural Sharing Economy: A Case Study of the Shared Fishpond in Village W. Lecture Notes in Education Psychology and Public Media,100,8-13.
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References

[1]. Zuo, W., Huang, F., & Bi, L. (2020). Influencing factors of value co-creation behavior under the sharing economy: A case study of ride-hailing services. Nankai Business Review, 23(5), 183–193.

[2]. Ding, L. (2017). Two development directions of shared agriculture in China. China Rural Science and Technology, (10), 43–45.

[3]. Lu, Q., & Zhang, Y. (2018). Agricultural platform economy: Emerging models, existing problems, and development strategies. China Science and Technology Forum, (9), 128–133.

[4]. Zhao, L. (2019). Research on information sharing strategies of agricultural e-commerce based on “Internet Plus.” Business Economics Research, (13), 111–114.

[5]. Huang, L. (2021). Platform agriculture model, development barriers, and innovation research under the sharing concept. Hunan Social Sciences, (3), 105–111.

[6]. Ding, C., & Xiao, H. (2019). Transaction characteristics, farmers’ industrial organization mode choices, and income effects: Analysis based on multinomial Logit and MTE models. Journal of Nanjing Agricultural University (Social Sciences Edition), 19(5), 130–142+159. https://doi.org/10.19714/j.cnki.1671-7465.2019.0078

[7]. Hu, Y., Wang, F., & Bian, L. (2018). Economic logic, practical exploration, and prospects of shared agriculture. Business Economics Research, (21), 185–188.

Cite this article

Yu,H.;Du,X. (2025). Operational Models and Social Interactions of Shared Platforms under the Urban-Rural Sharing Economy: A Case Study of the Shared Fishpond in Village W. Lecture Notes in Education Psychology and Public Media,100,8-13.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of ICEIPI 2025 Symposium: Understanding Religious Identity in Educational Contexts

ISBN：978-1-80590-185-3(Print) / 978-1-80590-186-0(Online)
Editor：Kurt Buhring
Conference website: https://www.iceipi.org
Conference date: 20 August 2025
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.100
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. Zuo, W., Huang, F., & Bi, L. (2020). Influencing factors of value co-creation behavior under the sharing economy: A case study of ride-hailing services. Nankai Business Review, 23(5), 183–193.

[2]. Ding, L. (2017). Two development directions of shared agriculture in China. China Rural Science and Technology, (10), 43–45.

[3]. Lu, Q., & Zhang, Y. (2018). Agricultural platform economy: Emerging models, existing problems, and development strategies. China Science and Technology Forum, (9), 128–133.

[4]. Zhao, L. (2019). Research on information sharing strategies of agricultural e-commerce based on “Internet Plus.” Business Economics Research, (13), 111–114.

[5]. Huang, L. (2021). Platform agriculture model, development barriers, and innovation research under the sharing concept. Hunan Social Sciences, (3), 105–111.

[6]. Ding, C., & Xiao, H. (2019). Transaction characteristics, farmers’ industrial organization mode choices, and income effects: Analysis based on multinomial Logit and MTE models. Journal of Nanjing Agricultural University (Social Sciences Edition), 19(5), 130–142+159. https://doi.org/10.19714/j.cnki.1671-7465.2019.0078

[7]. Hu, Y., Wang, F., & Bian, L. (2018). Economic logic, practical exploration, and prospects of shared agriculture. Business Economics Research, (21), 185–188.

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