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Analysis of the Controversy of Housewife Image in Social Media Based on Case Description
- 1 Communication University of China
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Abstract
The housewife used to be a marginalized social role. But nowadays, with the advancement of technology and the development of social media, Many housewives choose to share their domestic life, making this role the focus of public opinion, and housewife videos have become a kind of landscape. At the same time, the consciousness of gender equality and female independence has been on the rise, and whether the image of housewives should be encouraged has aroused a lot of discussion. This paper uses the literature method and case analysis method to deeply analyze the videos and comments of housewife bloggers on social media. The study finds that the audience evaluates housewives with the attitude of rulers, among which whether to encourage women to become housewives was the biggest controversy, and there is even a "group imitation" of housewives. The conclusion is that the diversity of evaluation views is related to the historical development of China, and group imitation is a substitute practice. This phenomenon shows that housewives are recognized as a profession but lack respect and do not get rid of the patriarchal gaze. Housewives are recognized as a profession but lack respect and do not get rid of the patriarchal gaze.
Keywords
housewife vloggers, female identity, audience attitude
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Cite this article
Huo,M. (2023). Analysis of the Controversy of Housewife Image in Social Media Based on Case Description. Lecture Notes in Education Psychology and Public Media,31,18-23.
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
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