The Marketing Strategies of Disney

Guangzhen Zhang

doi:10.54254/2753-7048/32/20230616

Research Article

Open access

Published on 20 December 2023

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The Marketing Strategies of Disney

Guangzhen Zhang *^,1,

¹ St.johnsbury academy

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/32/20230616

Abstract

This article explores why the future prospects of Disney Company are good. This paper analyzes this problem from various aspects, such as marketing strategy, SWOT, financial analysis, and Disney Company's products. The Disney Company has demonstrated a strong future in the ever-changing entertainment and media industry. With the successful launch of Disney+, Disney has taken a critical step in digital media and is actively involved in content creation, production, and global market expansion. The company's strategic mergers and acquisitions, such as the acquisition of 21st Century Fox Media and Lucasfilm, have not only expanded its content library but also enhanced its international market share. After the analysis of the strategies of the Disney company, the paper concluded several strengths and weaknesses of the strategies and gave some suggestions for the Disney company in the future. The suggestions are about the short term and the long term, which may be applied by the Disney company.

Keywords

Disney, marketing, company strategy

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References

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Cite this article

Zhang,G. (2023). The Marketing Strategies of Disney. Lecture Notes in Education Psychology and Public Media,32,43-47.

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About volume

Volume title: Proceedings of the International Conference on Global Politics and Socio-Humanities

Conference website: https://www.icgpsh.org/

ISBN：978-1-83558-243-5(Print) / 978-1-83558-244-2(Online)

Conference date: 13 October 2023

Editor：Enrique Mallen, Javier Cifuentes-Faura

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.32

ISSN：2753-7048(Print) / 2753-7056(Online)

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