The application and challenges of artificial intelligence in the fashion and luxury industry

Research Article
Open access

The application and challenges of artificial intelligence in the fashion and luxury industry

Junyi Dou 1*
  • 1 University College London    
  • *corresponding author zceioux@ucl.ac.uk
Published on 23 February 2024 | https://doi.org/10.54254/2755-2721/42/20230694
ACE Vol.42
ISSN (Print): 2755-273X
ISSN (Online): 2755-2721
ISBN (Print): 978-1-83558-309-8
ISBN (Online): 978-1-83558-310-4

Abstract

The concept of artificial intelligence (AI) involves the scientific and technological simulation of human intelligence, utilizing technologies such as deep learning, virtual reality, natural language processing, deep learning and more. Its core objective is to enable computers to process human- like abilities in perception, understanding, reasoning, learning, and decision-making. AI has achieved significant achievements and offers huge potential and applications across numerous areas, including the fashion and luxury industry. There, this article is to examine the application of AI technology in the fashion and luxury industry, specifically focusing on its utilization in personalized customer experience, market promotion and sales strategies, product design and innovation, as well as inventory and supply chain management. Additionally, this article aims to analyze the key existing issues and challenges brought about by these applications. This article a prospectus on the current focal points and future prospects of this research topic.

Keywords:

Fashion Industry, Luxury Industry, Artificial Intelligence, Customer Experience, Luxury Brands

Dou,J. (2024). The application and challenges of artificial intelligence in the fashion and luxury industry . Applied and Computational Engineering,42,90-96.
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References

[1]. Arrigo, E. (2018). Social media marketing in luxury brands. Management Research Review, 41(6), pp.657–679.

[2]. Cabigiosu, A. (2020). An Overview of the Luxury Fashion Industry. Palgrave Advances in Luxury, 9(31), pp.9–31.

[3]. Feizabadi, J. (2020). Machine learning demand forecasting and supply chain performance. International Journal of Logistics Research and Applications, 25(2), pp.1–24.

[4]. Felfernig, A., Friedrich, G., Jannach, D. and Zanker, M. (2006). An Integrated Environment for the Development of Knowledge-Based Recommender Applications. International Journal of Electronic Commerce, 11(2), pp.11–34.

[5]. Guo, Z., Zhu, Z., Li, Y.-Z., Cao, S., Chen, H. and Wang, G. (2023). AI Assisted Fashion Design: A Review. IEEE Access, 11, pp.88403–88415.

[6]. Lee, N.T., Resnick, P. and Barton, G. (2019). Algorithmic bias detection and mitigation: Best practices and policies to reduce consumer harms.: https://www.brookings.edu/articles/ algorithmic-bias-detection-and-mitigation-best-practices-and-policies-to-reduce-consumer-harms/.

[7]. Li, Y., Jiang, Y., Tian, D., Hu, L., Lu, H. and Yuan, Z. (2019). AI-Enabled Emotion Communication. IEEE Network, 33(6), pp.15–21.

[8]. Modgil, S., Singh, R.K. and Hannibal, C. (2021). Artificial intelligence for supply chain resilience: Learning from Covid-19. The International Journal of Logistics Management, 33(4).

[9]. Qin, X. and Jiang, Z. (2019). The Impact of AI on the Advertising Process: The Chinese Experience. Journal of Advertising, 48(4), pp.338–346.

[10]. Rustad, M.L. and Koenig, T.H. (2019). Towards a Global Data Privacy Standard. Florida Law Review, 71, p.365.

[11]. Shi, M. and Lewis, V.D. (2020). Using Artificial Intelligence to Analyze Fashion Trends. [online] arXiv preprint arXiv:2005.00986.

[12]. Walters, R.J. and Novak, M. (2021). Cyber Security. Springer eBooks, pp.21–37.


Cite this article

Dou,J. (2024). The application and challenges of artificial intelligence in the fashion and luxury industry . Applied and Computational Engineering,42,90-96.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2023 International Conference on Machine Learning and Automation

ISBN:978-1-83558-309-8(Print) / 978-1-83558-310-4(Online)
Editor:Mustafa İSTANBULLU
Conference website: https://2023.confmla.org/
Conference date: 18 October 2023
Series: Applied and Computational Engineering
Volume number: Vol.42
ISSN:2755-2721(Print) / 2755-273X(Online)

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References

[1]. Arrigo, E. (2018). Social media marketing in luxury brands. Management Research Review, 41(6), pp.657–679.

[2]. Cabigiosu, A. (2020). An Overview of the Luxury Fashion Industry. Palgrave Advances in Luxury, 9(31), pp.9–31.

[3]. Feizabadi, J. (2020). Machine learning demand forecasting and supply chain performance. International Journal of Logistics Research and Applications, 25(2), pp.1–24.

[4]. Felfernig, A., Friedrich, G., Jannach, D. and Zanker, M. (2006). An Integrated Environment for the Development of Knowledge-Based Recommender Applications. International Journal of Electronic Commerce, 11(2), pp.11–34.

[5]. Guo, Z., Zhu, Z., Li, Y.-Z., Cao, S., Chen, H. and Wang, G. (2023). AI Assisted Fashion Design: A Review. IEEE Access, 11, pp.88403–88415.

[6]. Lee, N.T., Resnick, P. and Barton, G. (2019). Algorithmic bias detection and mitigation: Best practices and policies to reduce consumer harms.: https://www.brookings.edu/articles/ algorithmic-bias-detection-and-mitigation-best-practices-and-policies-to-reduce-consumer-harms/.

[7]. Li, Y., Jiang, Y., Tian, D., Hu, L., Lu, H. and Yuan, Z. (2019). AI-Enabled Emotion Communication. IEEE Network, 33(6), pp.15–21.

[8]. Modgil, S., Singh, R.K. and Hannibal, C. (2021). Artificial intelligence for supply chain resilience: Learning from Covid-19. The International Journal of Logistics Management, 33(4).

[9]. Qin, X. and Jiang, Z. (2019). The Impact of AI on the Advertising Process: The Chinese Experience. Journal of Advertising, 48(4), pp.338–346.

[10]. Rustad, M.L. and Koenig, T.H. (2019). Towards a Global Data Privacy Standard. Florida Law Review, 71, p.365.

[11]. Shi, M. and Lewis, V.D. (2020). Using Artificial Intelligence to Analyze Fashion Trends. [online] arXiv preprint arXiv:2005.00986.

[12]. Walters, R.J. and Novak, M. (2021). Cyber Security. Springer eBooks, pp.21–37.