Revolutionizing social media: The applications and implications of big data analytics

Research Article
Open access

Revolutionizing social media: The applications and implications of big data analytics

Qiyao Sun 1* , Lu Liu 2
  • 1 Beijing Huijia Private School    
  • 2 Beijing Huijia Private School    
  • *corresponding author jamsunqiyao@gmail.com
Published on 23 October 2023 | https://doi.org/10.54254/2755-2721/19/20231028
ACE Vol.19
ISSN (Print): 2755-273X
ISSN (Online): 2755-2721
ISBN (Print): 978-1-83558-029-5
ISBN (Online): 978-1-83558-030-1

Abstract

The increasing deployment of online social channels has generated an unprecedented volume of data that can be analyzed to provide valuable insights into human behavior, preferences, and trends. The progression of extensive data analysis is clear. As a crucial technology for processing and making sense of this vast amount of data, enabling businesses and organizations to better understand their customers and improve their marketing strategies. Big data analytics have the potential to revolutionize social media by unlocking valuable insights and enhancing user experiences. However, the collection and analysis of user data raise ethical questions regarding consent and user control over their personal information. Moreover, algorithmic biases can lead to discriminatory outcomes and echo chambers, impacting society at large. It is crucial to address these issues and establish appropriate regulations and safeguards to mitigate potential harm. This paper explores the applications and implications of big data analytics in social media, highlighting its benefits and challenges and discussing its impact on society as a whole.

Keywords:

human behavior, preferences, trends, privacy, data security

Sun,Q.;Liu,L. (2023). Revolutionizing social media: The applications and implications of big data analytics. Applied and Computational Engineering,19,170-177.
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References

[1]. Luo, C., Chen, A., Cui, B., & Liao, W. (2021). Exploring public perceptions of the COVID-19 vaccine online from a cultural perspective: Semantic network analysis of two social media platforms in the United States and China. Telematics and Informatics, 65, 101712.

[2]. Weismueller, J., Harrigan, P., Coussement, K., & Tessitore, T. (2022). What makes people share political content on social media? The role of emotion, authority and ideology. Computers in Human Behavior, 129, 107150.

[3]. Bennett, W. L., & Livingston, S. (2018). The disinformation order: Disruptive communication and the decline of democratic institutions. European journal of communication, 33(2), 122-139.

[4]. Noble, S. U. (2018). Algorithms of oppression. In Algorithms of oppression. New York University Press.

[5]. Ortega-Mendoza, R. M., Hernández-Farías, D. I., Montes-y-Gómez, M., & Villaseñor-Pineda, L. (2022). Revealing traces of depression through personal statements analysis in social media. Artificial Intelligence in Medicine, 123, 102202.

[6]. Teng, T., Li, H., Fang, Y., & Shen, L. (2022). Understanding the differential effectiveness of marketer versus user-generated advertisements in closed social networking sites: An empirical study of WeChat. Internet Research.

[7]. Yadav, M. L., & Roychoudhury, B. (2019). Effect of trip mode on opinion about hotel aspects: A social media analysis approach. International Journal of Hospitality Management, 80, 155-165.

[8]. Islam, T., Kundu, A., Lima, R. J., Hena, M. H., Sharif, O., Rahman, A., & Hasan, M. Z. (2023). 5 Review Analysis of Ride-Sharing Applications Using Machine Learning Approaches. Computational Statistical Methodologies and Modeling for Artificial Intelligence.

[9]. Kuchler, T., Russel, D., & Stroebel, J. (2022). JUE Insight: The geographic spread of COVID-19 correlates with the structure of social networks as measured by Facebook. Journal of Urban Economics, 127, 103314.

[10]. Wang, C. (2020). Why TikTok made its user so obsessive? The AI Algorithm that got you hooked. Towards Data Science.

[11]. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), 79-95.

[12]. Mikalef, P., Krogstie, J., Pappas, I. O., & Pavlou, P. (2020). Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities. Information & Management, 57(2), 103169.

[13]. Engin, Z., & Treleaven, P. (2019). Algorithmic government: Automating public services and supporting civil servants in using data science technologies. The Computer Journal, 62(3), 448-460.

[14]. Di Minin, E., Fink, C., Hausmann, A., Kremer, J., & Kulkarni, R. (2021). How to address data privacy concerns when using social media data in conservation science. Conservation Biology, 35(2), 437-446.

[15]. Simon Kemp. (2022). DIGITAL 2022: GLOBAL OVERVIEW REPORT. https://datareportal.com/reports/digital-2022-global-overview-report.

[16]. Regan, P. M., & Jesse, J. (2019). Ethical challenges of edtech, big data and personalized learning: Twenty-first century student sorting and tracking. Ethics and Information Technology, 21, 167-179.

[17]. Ofli, F., Alam, F., & Imran, M. (2020). Analysis of social media data using multimodal deep learning for disaster response. arXiv preprint arXiv:2004.11838.

[18]. Sarker, I. H., Hoque, M. M., Uddin, M. K., & Alsanoosy, T. (2021). Mobile data science and intelligent apps: concepts, AI-based modeling and research directions. Mobile Networks and Applications, 26, 285-303.


Cite this article

Sun,Q.;Liu,L. (2023). Revolutionizing social media: The applications and implications of big data analytics. Applied and Computational Engineering,19,170-177.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 5th International Conference on Computing and Data Science

ISBN:978-1-83558-029-5(Print) / 978-1-83558-030-1(Online)
Editor:Roman Bauer, Marwan Omar, Alan Wang
Conference website: https://2023.confcds.org/
Conference date: 14 July 2023
Series: Applied and Computational Engineering
Volume number: Vol.19
ISSN:2755-2721(Print) / 2755-273X(Online)

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References

[1]. Luo, C., Chen, A., Cui, B., & Liao, W. (2021). Exploring public perceptions of the COVID-19 vaccine online from a cultural perspective: Semantic network analysis of two social media platforms in the United States and China. Telematics and Informatics, 65, 101712.

[2]. Weismueller, J., Harrigan, P., Coussement, K., & Tessitore, T. (2022). What makes people share political content on social media? The role of emotion, authority and ideology. Computers in Human Behavior, 129, 107150.

[3]. Bennett, W. L., & Livingston, S. (2018). The disinformation order: Disruptive communication and the decline of democratic institutions. European journal of communication, 33(2), 122-139.

[4]. Noble, S. U. (2018). Algorithms of oppression. In Algorithms of oppression. New York University Press.

[5]. Ortega-Mendoza, R. M., Hernández-Farías, D. I., Montes-y-Gómez, M., & Villaseñor-Pineda, L. (2022). Revealing traces of depression through personal statements analysis in social media. Artificial Intelligence in Medicine, 123, 102202.

[6]. Teng, T., Li, H., Fang, Y., & Shen, L. (2022). Understanding the differential effectiveness of marketer versus user-generated advertisements in closed social networking sites: An empirical study of WeChat. Internet Research.

[7]. Yadav, M. L., & Roychoudhury, B. (2019). Effect of trip mode on opinion about hotel aspects: A social media analysis approach. International Journal of Hospitality Management, 80, 155-165.

[8]. Islam, T., Kundu, A., Lima, R. J., Hena, M. H., Sharif, O., Rahman, A., & Hasan, M. Z. (2023). 5 Review Analysis of Ride-Sharing Applications Using Machine Learning Approaches. Computational Statistical Methodologies and Modeling for Artificial Intelligence.

[9]. Kuchler, T., Russel, D., & Stroebel, J. (2022). JUE Insight: The geographic spread of COVID-19 correlates with the structure of social networks as measured by Facebook. Journal of Urban Economics, 127, 103314.

[10]. Wang, C. (2020). Why TikTok made its user so obsessive? The AI Algorithm that got you hooked. Towards Data Science.

[11]. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), 79-95.

[12]. Mikalef, P., Krogstie, J., Pappas, I. O., & Pavlou, P. (2020). Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities. Information & Management, 57(2), 103169.

[13]. Engin, Z., & Treleaven, P. (2019). Algorithmic government: Automating public services and supporting civil servants in using data science technologies. The Computer Journal, 62(3), 448-460.

[14]. Di Minin, E., Fink, C., Hausmann, A., Kremer, J., & Kulkarni, R. (2021). How to address data privacy concerns when using social media data in conservation science. Conservation Biology, 35(2), 437-446.

[15]. Simon Kemp. (2022). DIGITAL 2022: GLOBAL OVERVIEW REPORT. https://datareportal.com/reports/digital-2022-global-overview-report.

[16]. Regan, P. M., & Jesse, J. (2019). Ethical challenges of edtech, big data and personalized learning: Twenty-first century student sorting and tracking. Ethics and Information Technology, 21, 167-179.

[17]. Ofli, F., Alam, F., & Imran, M. (2020). Analysis of social media data using multimodal deep learning for disaster response. arXiv preprint arXiv:2004.11838.

[18]. Sarker, I. H., Hoque, M. M., Uddin, M. K., & Alsanoosy, T. (2021). Mobile data science and intelligent apps: concepts, AI-based modeling and research directions. Mobile Networks and Applications, 26, 285-303.