Immersive Exhibition: Its Theoretical Development, Its Audiences and the Re-discovery of Modern Art Exhibition

Research Article
Open access

Immersive Exhibition: Its Theoretical Development, Its Audiences and the Re-discovery of Modern Art Exhibition

Nanyan Huang 1*
  • 1 University of Bristol, Bristol, United Kingdom    
  • *corresponding author em20083@bristol.ac.uk
CHR Vol.3
ISSN (Print): 2753-7072
ISSN (Online): 2753-7064
ISBN (Print): 978-1-915371-29-4
ISBN (Online): 978-1-915371-30-0

Abstract

As an innovative form of art exhibition, immersive exhibitions have gained popularity all over the world in recent years. Such exhibitions are not only a departure from traditional gallery displays but also lead to different modalities of visiting cultural sites. One distinguishable tendency, one that could be detected in the curatorial strategies of most contemporary exhibitions, is the increasing emphasis put on the aesthetic effect that exhibitions could offer. Correspondingly, the relationship between the visitors and the artworks is changed through the ways visitors situate and perform their bodies within such exhibitions. Unlike traditional exhibitions, immersive exhibitions allow visitors to wander more freely and interact with the settings more engagingly. This essay analyses 1) the common features of immersive exhibitions and the more general theories behind the curatorial principles; 2) the visitor's motivation for visiting, their behaviors during visiting, and how they build their self-image on social media with the aid of immersive exhibitions; 3) the effect and significance of immersive exhibitions in democratizing art and reconsidering the boundary of art. Drawing from the above-mentioned points, some intriguing questions that concern broader aspects within the discipline are also noteworthy.

Keywords:

Museum, Immersive Exhibition, Aesthetic Effect

Huang,N. (2023). Immersive Exhibition: Its Theoretical Development, Its Audiences and the Re-discovery of Modern Art Exhibition. Communications in Humanities Research,3,309-315.
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References

[1]. Haberstich, D. (1970). Grammaire élémentaire de l'image (Elementary Grammar of the Image) by Albert Plécy. Leonardo, 3(4), 474-475.

[2]. Boulting, N. E. (2006). Objections to the Iconic Conception of Artworks. In On Interpretative Activity (pp. 157-165). Brill.

[3]. Putri, T., Mukundan, R., & Neshatian, K. (2017, February). Artistic Style Characterization of Vincent Van Gogh’s Paintings using Extracted Features from Visible Brush Strokes. In International Conference on Pattern Recognition Applications and Methods (Vol. 2, pp. 378-385). SCITEPRESS.

[4]. Chisholm, B. (2018). Increasing Art Museum Engagement Using Interactive and Immersive Technologies.

[5]. Slater, M., & Sanchez-Vives, M. V. (2016). Enhancing our lives with immersive virtual reality. Frontiers in Robotics and AI, 3, 74.

[6]. Kirshenblatt-Gimblett, B. (1998). Destination culture: Tourism, museums, and heritage (Vol. 10). Univ of California Press.

[7]. Otter, C. (2010). Locating matter: the place of materiality in urban history. Material powers: cultural studies, history, and the material turn, 54.

[8]. Forgione, N. E. (1993). Edouard Vuillard in the 1890s: Intimism, theater, and decoration. The Johns Hopkins University.

[9]. Soulages, F. (2008). Littérature et photographie. Neohelicon, 35(1), 85-95.

[10]. Baldini, Andrea. (2019)."The Public-Art Publics: An Analysis of Some Structural Differences among Public-Art Spheres" Open Philosophy 2, no. 1, 10-21. https://doi.org/10.1515/opphil-2019-0002

[11]. Freina, Laura, and Michela Ott. (2015). "A literature review on immersive virtual reality in education: state of the art and perspectives." In The international scientific conference eLearning and software for education, vol. 1, no. 133, pp. 10-1007.

[12]. Carrozzino, Marcello, and Massimo Bergamasco. (2010). "Beyond virtual museums: Experiencing immersive virtual reality in real museums." Journal of cultural heritage 11, no. 4, 452-458.

[13]. Chen, Yunyan. (2021). "Immersive Exhibition." Ph.D. diss., Pratt Institute.

[14]. Leahy, Helen Rees. (2016). Museum bodies: the politics and practices of visiting and viewing. Routledge.

[15]. Wang, Siyi. (2020). "Museum as a sensory space: A discussion of communication effect of multi-senses in Taizhou museum." Sustainability 12, no. 7, 3061.

[16]. Dinhopl, Anja, and Ulrike Gretzel. (2016). "Selfie-taking as touristic looking." Annals of Tourism Research 57, 126-139.

[17]. Chlebus-Grudzień, Patrycja. (2018)."Selfie at a museum: Defining a paradigm for the analysis of taking (self-portrait) photographs at museum exhibitions." Turyzm 28, no. 1, 7-13.

[18]. McCowan, Kate. (2018)."Social Consumerism in Immersive Art Experiences." MAR Editorial Staff: 95.

[19]. Stromberg, Matt. (2018). "Museum as selfie station." Contemporary Art Review. La 11,18-29.

[20]. Phillips, Patricia C. (1989). “Temporality and public art.” Art Journal 48, no.4: 331-335

[21]. Nakamura, J., & Csikszentmihalyi, M. (2014). The concept of flow. In Flow and the foundations of positive psychology (pp. 239-263). Springer, Dordrecht.


Cite this article

Huang,N. (2023). Immersive Exhibition: Its Theoretical Development, Its Audiences and the Re-discovery of Modern Art Exhibition. Communications in Humanities Research,3,309-315.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 1

ISBN:978-1-915371-29-4(Print) / 978-1-915371-30-0(Online)
Editor:Faraz Ali Bughio, David T. Mitchell
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Communications in Humanities Research
Volume number: Vol.3
ISSN:2753-7064(Print) / 2753-7072(Online)

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References

[1]. Haberstich, D. (1970). Grammaire élémentaire de l'image (Elementary Grammar of the Image) by Albert Plécy. Leonardo, 3(4), 474-475.

[2]. Boulting, N. E. (2006). Objections to the Iconic Conception of Artworks. In On Interpretative Activity (pp. 157-165). Brill.

[3]. Putri, T., Mukundan, R., & Neshatian, K. (2017, February). Artistic Style Characterization of Vincent Van Gogh’s Paintings using Extracted Features from Visible Brush Strokes. In International Conference on Pattern Recognition Applications and Methods (Vol. 2, pp. 378-385). SCITEPRESS.

[4]. Chisholm, B. (2018). Increasing Art Museum Engagement Using Interactive and Immersive Technologies.

[5]. Slater, M., & Sanchez-Vives, M. V. (2016). Enhancing our lives with immersive virtual reality. Frontiers in Robotics and AI, 3, 74.

[6]. Kirshenblatt-Gimblett, B. (1998). Destination culture: Tourism, museums, and heritage (Vol. 10). Univ of California Press.

[7]. Otter, C. (2010). Locating matter: the place of materiality in urban history. Material powers: cultural studies, history, and the material turn, 54.

[8]. Forgione, N. E. (1993). Edouard Vuillard in the 1890s: Intimism, theater, and decoration. The Johns Hopkins University.

[9]. Soulages, F. (2008). Littérature et photographie. Neohelicon, 35(1), 85-95.

[10]. Baldini, Andrea. (2019)."The Public-Art Publics: An Analysis of Some Structural Differences among Public-Art Spheres" Open Philosophy 2, no. 1, 10-21. https://doi.org/10.1515/opphil-2019-0002

[11]. Freina, Laura, and Michela Ott. (2015). "A literature review on immersive virtual reality in education: state of the art and perspectives." In The international scientific conference eLearning and software for education, vol. 1, no. 133, pp. 10-1007.

[12]. Carrozzino, Marcello, and Massimo Bergamasco. (2010). "Beyond virtual museums: Experiencing immersive virtual reality in real museums." Journal of cultural heritage 11, no. 4, 452-458.

[13]. Chen, Yunyan. (2021). "Immersive Exhibition." Ph.D. diss., Pratt Institute.

[14]. Leahy, Helen Rees. (2016). Museum bodies: the politics and practices of visiting and viewing. Routledge.

[15]. Wang, Siyi. (2020). "Museum as a sensory space: A discussion of communication effect of multi-senses in Taizhou museum." Sustainability 12, no. 7, 3061.

[16]. Dinhopl, Anja, and Ulrike Gretzel. (2016). "Selfie-taking as touristic looking." Annals of Tourism Research 57, 126-139.

[17]. Chlebus-Grudzień, Patrycja. (2018)."Selfie at a museum: Defining a paradigm for the analysis of taking (self-portrait) photographs at museum exhibitions." Turyzm 28, no. 1, 7-13.

[18]. McCowan, Kate. (2018)."Social Consumerism in Immersive Art Experiences." MAR Editorial Staff: 95.

[19]. Stromberg, Matt. (2018). "Museum as selfie station." Contemporary Art Review. La 11,18-29.

[20]. Phillips, Patricia C. (1989). “Temporality and public art.” Art Journal 48, no.4: 331-335

[21]. Nakamura, J., & Csikszentmihalyi, M. (2014). The concept of flow. In Flow and the foundations of positive psychology (pp. 239-263). Springer, Dordrecht.