In recent years, the participation of women in football journalism has gradually increased, but they still face major barriers to gaining recognition. Though Carrie Brown’s appointment as Chair of the Football Writers’ Association (FWA) in 2019 marked a historic milestone, female football coverage writers remain underrepresented, facing challenges like limited bylines, excessive coverage of women’s football, a focus on “soft” news, and a lack of opinion pieces. As football’s global dominance grows and audiences shift more towards online platforms, the paper carries out a content analysis of FourFourTwo, a football news website, to explore the roles of female football coverage writers, with a focus on the volume of their contributions, thematic emphases, and stylistic characteristics. The results show that women authored significantly fewer articles than men, with their contributions primarily centred on women’s football. In addition, opinion pieces authored by female journalists are scarce, suggesting potential constraints on their editorial roles and expressive scope.

Show more

Online variety shows have become hugely popular in recent years, turning into a key channel for brands to advertise. Qi Pa Shuo, a debate-style talk show, stands out with its unique format, strong viewer engagement, and flexible content, making it a typical example of product placement in online entertainment. This paper looks at how Qi Pa Shuo uses different types of product placement, explores its creative strategies, and discusses both the positive effects and controversies that come with it. The study finds that while the show is successful in blending ads into its content and encouraging user interaction, it also faces problems like over-commercialization and audience fatigue. Additionally, the paper highlights the implications of such strategies for brand perception and audience emotional response and suggests areas for future research including demographic differences and the potential influence of AI-driven advertising strategies. This research offers insights for better balancing content and branding in online media.

Show more

Gender equality has become a significant global issue. However, gender inequality persists, manifesting differently across various cultural and social structures. This paper explores the complex and interconnected factors contributing to gender inequality, emphasizing the roles of social structures, cultural concepts, and institutional arrangements. Through a multi-dimensional approach, it examines case studies from Northern Europe, South Asia, and Africa to highlight the diverse ways in which gender hierarchies are sustained. The research reveals how Nordic countries' inclusive policies have made strides toward gender equality, while South Asian societies struggle with patriarchal norms, and African matrilineal societies offer alternative gender structures that are increasingly threatened. Literary works also serve as a tool to both reinforce and critique gender inequalities. This study underscores the need for culturally and institutionally informed interventions to address gender disparities and emphasizes the importance of cross-cultural understanding in shaping gender equality policies. But the research is limited by its focus on a select number of regions, and future studies could expand the geographic scope to include a broader range of cultural contexts for a more comprehensive understanding of global gender inequality.

Show more

With continuous technological advancement, artificial intelligence art is reshaping the boundaries of artistic creation at an unprecedented pace. Its generative mechanisms, driven by algorithms and vast datasets, not only challenge traditional aesthetics but also provoke profound reflection on the nature of artistic subjectivity and originality. As AI evolves, it is no longer merely an auxiliary tool in art creation; its increasing “subjectivity” prompts humanity to reconsider the fundamental questions of “what is art” and “what is art for.” AI-generated works blur the lines between creator and creation, machine and artist, calling into question long-held assumptions about creativity and authorship. Moreover, AI art challenges conventional definitions of beauty and artistic value, while simultaneously opening up expansive new possibilities for the diversified development of future art. Between technological progress and humanistic values, artistic practice must transcend the binary opposition between humans and machines, embracing a new paradigm of human–machine collaborative creation that redefines expression, emotion, and the role of imagination in the digital age.

Show more