Fluid Modernity and Virtual Communities: An Analysis of the Popularity of MBTI on Social Media

Maoxuan Wang

doi:10.54254/2753-7064/46/20242326

Research Article

Open access

Published on 18 October 2024

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Wang,M. (2024). Fluid Modernity and Virtual Communities: An Analysis of the Popularity of MBTI on Social Media. Communications in Humanities Research,46,17-23.

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Fluid Modernity and Virtual Communities: An Analysis of the Popularity of MBTI on Social Media

Maoxuan Wang *^,1,

¹ Southwest Jiaotong University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/46/20242326

Abstract

This paper, rooted in Zygmunt Bauman’s theory of modernity, examines the formation of virtual communities and the characteristics of liquid modernity as manifested in the widespread phenomenon of Myers-Briggs Type Indicator (MBTI) on social media. As a psychological assessment tool, MBTI has pervaded social media platforms, engendering virtual communities characterized by high fluidity and consumerist tendencies. Through participatory observation and online ethnography, this study delves into the MBTI virtual communities on the "Xiaohongshu" platform, exploring their consumerism-driven formation mechanisms and cultural attributes. In modern society, virtual communities exhibit dynamic stability and structural elasticity, with identity constantly being reshaped and redefined within these virtual spaces. The popularity of MBTI underscores the anxieties surrounding identity in contemporary society and reflects the liquid nature of modern identity formation. Under the influence of technology and consumerism, virtual communities have emerged as a significant social form in modern society.

Keywords

Fluid Modernity, Virtual Communities, Liquid Modernity, Myers-Briggs Type Indicator (MBTI), Social Media

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References

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Cite this article

Wang,M. (2024). Fluid Modernity and Virtual Communities: An Analysis of the Popularity of MBTI on Social Media. Communications in Humanities Research,46,17-23.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of 3rd International Conference on Interdisciplinary Humanities and Communication Studies

Conference website: https://www.icihcs.org/

ISBN：978-1-83558-625-9(Print) / 978-1-83558-626-6(Online)

Conference date: 29 September 2024

Editor：Heidi Gregory-Mina

Series: Communications in Humanities Research

Volume number: Vol.46

ISSN：2753-7064(Print) / 2753-7072(Online)

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