Communication Mechanism and User Sentiment Analysis of Public Emergencies on Social Media: A Case Study of the Wenzhou Doctor-Patient Dispute on July 19

Jiarui Zheng

doi:10.54254/2753-7064/63/20242605

Research Article

Open access

Published on 29 November 2024

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Zheng,J. (2024).Communication Mechanism and User Sentiment Analysis of Public Emergencies on Social Media: A Case Study of the Wenzhou Doctor-Patient Dispute on July 19.Communications in Humanities Research,63,14-21.

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Communication Mechanism and User Sentiment Analysis of Public Emergencies on Social Media: A Case Study of the Wenzhou Doctor-Patient Dispute on July 19

Jiarui Zheng *^,1,

¹ TianGong University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/63/20242605

Abstract

This study aims to explore the communication mechanism and user sentiment analysis of public emergencies in social media. Taking ‘the doctor-patient dispute in Wenzhou, China on 7.19’ as an example, the study systematically analyses the dissemination path, speed, influence and user sentiment changes of the incident in social media, and through data collection and analysis, the study reveals that the incident Through data collection and analysis, the study reveals the evolution of the incident on social media platforms from the initial release of information, to the buzz of discussion, to the decline of public opinion. The study also adopts a comparative analysis method, comparing ‘the doctor-patient dispute in Wenzhou’ with ‘the Tangshan man-beating incident’, to analyse the differences between the two incidents in terms of speed of dissemination, duration, and users' emotions, and to further explore the characteristics of the dissemination of social emergencies and the influencing factors in the social media. This study provides theoretical support for monitoring and guiding public opinion in social media, and proposes strategies to effectively respond to public opinion crises.

Keywords

Social media, public opinion events, user sentiment analysis, Wenzhou medical injury incident.

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References

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Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of 3rd International Conference on Interdisciplinary Humanities and Communication Studies

Conference website: https://2024.icihcs.org/

ISBN：978-1-83558-753-9(Print) / 978-1-83558-754-6(Online)

Conference date: 29 November 2024

Editor：Heidi Gregory-Mina

Series: Communications in Humanities Research

Volume number: Vol.63

ISSN：2753-7064(Print) / 2753-7072(Online)

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