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Do Counterstereotype Examples in Films Influence People’s Stereotypes of African Americans?
- 1 Faculty of Biology, Medicine and Health, University of Manchester, Manchester, M13, 9PL, United Kingdom.
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Abstract
Due to the higher consumption of social media in the development of technology and the pandemic of Covid-19, social media effects on people were studied. It has been proved that characters in films can influence people’s thoughts, and by showing counter stereotypical role models to children, their gender stereotypes changed in the short term. Since African Americans have constantly been subjected to negative stereotypes in films and everyday lives for a long time, this study proposal aimed to study the counterstereotypes in films and cultural effects on film major students’ stereotypes by utilising the Stereotype Content Model (SCM) and the Implicit Attitude Test (IAT) to measure their explicit and implicit attitudes. Since the study had no chance to carry out, this study predicted the possible results that both Chinese and American students’ attitudes toward negative racial stereotypes declined after a designed lecture on stereotypes. Conversely, it was also expected that their perspectives might not change because the designed lecture was not practical enough.
Keywords
stereotypes, counterstereotypes, Implicit Attitude Test (IAT), Stereotype Content Model (SCM)
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Cite this article
Cong,F. (2023). Do Counterstereotype Examples in Films Influence People’s Stereotypes of African Americans?. Communications in Humanities Research,2,410-415.
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Volume title: Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part III
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