The Impact of Short Videos on University Students - Evidence from Tiktok

Xuanke Hu; Yixue Li

doi:10.54254/2753-7064/12/20230121

Research Article

Open access

Published on 20 November 2023

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Hu,X.;Li,Y. (2023). The Impact of Short Videos on University Students - Evidence from Tiktok. Communications in Humanities Research,12,273-284.

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The Impact of Short Videos on University Students - Evidence from Tiktok

Xuanke Hu *^,1, Yixue Li ²

¹ Communication University of China Nanjing
² Xi’an University of Architecture and Technology

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/12/20230121

Abstract

With the constant changes in communication technology, short videos have entered people’s daily lives and have become an important way for people to get information. At present, college students in the network era have the characteristics of flexible thinking and the pursuit of new things, and have become the main advocates of short videos. However, due to the special characteristics of the college student group, the problems brought by short videos cannot be ignored. Through the combination of both data crawling and questionnaire survey on the preference of college students on Jitterbug. The impact of short-term frequency on university students will be comprehensively analysed from four aspects: entertainment and recreation, social interaction and expression, impact on study and time management, media communication and public opinion guidance, and the results will be used to give suggestions and formulate relevant measures to solve the problem.

Keywords

short videos, university students, Tiktoks

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References

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Cite this article

Hu,X.;Li,Y. (2023). The Impact of Short Videos on University Students - Evidence from Tiktok. Communications in Humanities Research,12,273-284.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Global Politics and Socio-Humanities (ICGPSH 2023)

Conference website: https://www.icgpsh.org/

ISBN：978-1-83558-113-1(Print) / 978-1-83558-114-8(Online)

Conference date: 13 October 2023

Editor：Enrique Mallen, Javier Cifuentes-Faura

Series: Communications in Humanities Research

Volume number: Vol.12

ISSN：2753-7064(Print) / 2753-7072(Online)

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