Analysis of Tiktok’s E-commerce Model in Overseas Markets

Junyan Li; Qihao Liang; Yiheng Yang; Ruitong Yuan

doi:10.54254/2753-7064/22/20231561

Research Article

Open access

Published on 7 December 2023

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Li,J.;Liang,Q.;Yang,Y.;Yuan,R. (2023). Analysis of Tiktok’s E-commerce Model in Overseas Markets. Communications in Humanities Research,22,20-28.

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Analysis of Tiktok’s E-commerce Model in Overseas Markets

Junyan Li *^,1, Qihao Liang ², Yiheng Yang ³, Ruitong Yuan ⁴

¹ Wenzhou Kean University
² Assumption university
³ The University of Newcastle in Singapore PSB Academy
⁴ High School Affiliated to Nanjing University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/22/20231561

Abstract

With the rapid popularization of the modern internet, the market has rapidly explored the commercial value of social media. Although social e-commerce is now standard and dynamic on different social media outlets, there was rarely an influential and rapidly growing e-commerce group or platform for a long time in the past until TikTok shop accompanied the emergence of TikTok. Compared with most new media e-commerce platforms, TikTok shop is an official e-commerce platform more closely attached to TikTok social software. To explore why TikTok’s new media e-commerce model can develop rapidly, analyze the advantages of TikTok in various process steps and collect and analyze relevant merchant data and user data to prove it. The study found that the reasons for the rapid development of TikTok shops are as follows: 1) TikTok stores use specific user groups as potential customers, promote products that these groups are more interested in, and vigorously cultivate sales blogs that promote products; 2) Unlike most new media e-commerce, in the TikTok e-commerce model, sales bloggers and TikTok also have considerable benefits, forming a multi-party win-win situation.

Keywords

TikTok, social media, e-commerce

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Cite this article

Li,J.;Liang,Q.;Yang,Y.;Yuan,R. (2023). Analysis of Tiktok’s E-commerce Model in Overseas Markets. Communications in Humanities Research,22,20-28.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies

Conference website: https://www.icihcs.org/

ISBN：978-1-83558-187-2(Print) / 978-1-83558-188-9(Online)

Conference date: 15 November 2023

Editor：Enrique Mallen, Javier Cifuentes-Faura

Series: Communications in Humanities Research

Volume number: Vol.22

ISSN：2753-7064(Print) / 2753-7072(Online)

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