Investigation on the Influence of the We-media of Bilibili on Its Audience

Chengrong Jiang

doi:10.54254/2753-7064/26/20232065

Research Article

Open access

Published on 3 January 2024

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Jiang,C. (2024). Investigation on the Influence of the We-media of Bilibili on Its Audience. Communications in Humanities Research,26,209-215.

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Investigation on the Influence of the We-media of Bilibili on Its Audience

Chengrong Jiang *^,1,

¹ No.2 High School of East China Normal University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/26/20232065

Abstract

Bilibili, founded in 2009, has become a popular ACG-based video sharing and creation platform. It has gained a large following among users and we-media creators, forming a unique ecosystem. To analyze Bilibili's operation mode, this paper combines the SWOT model to conduct an in-depth analysis. The SWOT model stands for strengths, weaknesses, opportunities, and threats. By examining Bilibili's strengths, weaknesses, opportunities, and threats, people can gain insights into its development history, advantages, disadvantages, as well as the challenges and opportunities it faces. This analysis is important because it has been observed that Bilibili faces certain problems in its high-speed development. The following sections will analyze and discuss these problems, with a focus on the impact of Bilibili's we-media on its audience and the influence of we-media on creators, audiences, and society. By applying the SWOT model, people will explore the characteristics of we-media content and the audience's response, examining the socialization and promotion of subculture in we-media.

Keywords

We-media, Social Influence, Audience Research

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Cite this article

Jiang,C. (2024). Investigation on the Influence of the We-media of Bilibili on Its Audience. Communications in Humanities Research,26,209-215.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies

Conference website: https://www.icihcs.org/

ISBN：978-1-83558-255-8(Print) / 978-1-83558-256-5(Online)

Conference date: 15 November 2023

Editor：Enrique Mallen, Javier Cifuentes-Faura

Series: Communications in Humanities Research

Volume number: Vol.26

ISSN：2753-7064(Print) / 2753-7072(Online)

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