Download pdf
Research on E-commerce platform experience based on virtual reality technology
- 1 Guangdong University of Science and Technology
- 2 Guangdong University of Science and Technology
* Author to whom correspondence should be addressed.
Abstract
With the continuous development of virtual reality technology, more and more industries are attempting to apply it to practical scenarios. E-commerce platforms, as an important component of modern commerce, have also begun to explore how to utilize virtual reality technology to enhance user experience. This article provides an overview of the current application status and trends of virtual reality technology in the field of e-commerce, analyzes the impact and mechanism of VR technology on e-commerce user experience, and explores the application modes and methods of VR technology in e-commerce platform experience. At the same time, this article also proposes corresponding countermeasures for the problems existing in VR technology in e-commerce platforms, in order to provide reference for the virtual reality of e-commerce platforms.
Keywords
virtual reality technology, E-commerce platforms, user experience
[1]. Lin Xu,&Chen Lijuan (2018) Research on CBD Micro Circle E-commerce Platform Based on VR Virtual Reality Technology Neijiang Technology, 39 (3), 3
[2]. Jiang Xianmei (2011) Research and implementation of an e-commerce display platform based on virtual reality technology (Doctor dissertation, Jiangxi Normal University of Science and Technology)
[3]. Wang Ruchuan,&Liu Yijin (2001) Research on the New Generation E-commerce Model Based on Virtual Reality Technology Journal of System Simulation (S2), 3
[4]. Wang Mei,&Zhang Haoyu (2020) Research on Digital Museum Exhibition Design and User Experience Based on Virtual Reality Technology Henan Science and Technology (17),
Cite this article
Zhou,Y.;An,X. (2023). Research on E-commerce platform experience based on virtual reality technology. Advances in Engineering Innovation,1,36-41.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Journal：Advances in Engineering Innovation
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).