Exploring the teaching reform path based on OBE concept - Taking the introduction of artificial intelligence into the course of "network marketing" as an example

Ling Xiao; Xujie An

doi:10.54254/2977-3903/1/2023005

Research Article

Open access

Published on 20 September 2023

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Xiao,L.;An,X. (2023). Exploring the teaching reform path based on OBE concept - Taking the introduction of artificial intelligence into the course of "network marketing" as an example. Advances in Engineering Innovation,1,22-27.

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Exploring the teaching reform path based on OBE concept - Taking the introduction of artificial intelligence into the course of "network marketing" as an example

Ling Xiao *^,1, Xujie An ²

¹ Guangdong University of Science and Technology
² Guangdong University of Science and Technology

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2977-3903/1/2023005

Abstract

This article explores the teaching reform path based on the OBE (Output Based Education) concept, and takes the introduction of artificial intelligence in the course of "Network Marketing" as an example to illustrate. The article first introduces the background and significance of the OBE concept, emphasizing that teaching reform needs to focus on achieving learning outcomes. Then, taking the course "Online Marketing" as an example, the current problems in teaching were analysed, such as outdated teaching content and insufficient practical abilities of students. Subsequently, the article introduced artificial intelligence technology and proposed the idea and specific methods of introducing artificial intelligence in the course of "Network Marketing". Finally, the article summarizes the teaching reform path based on the OBE concept and puts forward some suggestions, providing reference for future teaching reforms. Overall, this article explores the teaching reform path based on the OBE concept by taking the introduction of artificial intelligence in the course of "Network Marketing" as an example. This reform approach helps to improve students' learning effectiveness and practical abilities, while also improving teachers' teaching level and quality.

Keywords

artificial intelligence, teaching reform, OBE

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References

[1]. Hou Berlin (2022) Artificial Intelligence Technology Classroom Teaching Quality Intelligent Monitoring and Diagnosis Practice Based on OBE Concept - Taking the Course of "Electromechanical Transmission and Control Technology" as an Example Computer Application Abstracts, 38 (24), 27-30

[2]. Li Jun,&Hu Yue An Analysis of the Reform of Split Classroom Teaching in Applied Technology Universities Based on OBE Concept - Taking the Course "Introduction to New Media" as an Example

[3]. Wang Lijuan,&Liu Siyu (2020) The Idea and Implementation Path of Curriculum Reform in Preschool Education Based on OBE Concept - Taking "Teaching Activity Design Curriculum" as an Example Journal of Shaanxi Preschool Normal University, 36 (2), 7

[4]. Hou Berlin (2022) Artificial Intelligence Technology Classroom Teaching Quality Intelligent Monitoring and Diagnosis Practice Based on OBE Concept - Taking the Course of "Electromechanical Transmission and Control Technology" as an Example Computer Application Abstracts, 38 (24), 27-30

[5]. Jiang Haijiao,&Tian Dazhi (2023) Exploring the Path of Ideological and Political Education in Universities Based on OBE Concept under the Background of Artificial Intelligence Journal of Longdong University, 34 (3), 132-136

[6]. Sun Ningning, Fa Hongliang,&Yang Chengfeng Research on the Construction of Marketing Professional Curriculum System Based on OBE Concept in the Era of Big Data Marketing Industry (202120)

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Journal：Advances in Engineering Innovation

Volume number: Vol.1

ISSN：2977-3903(Print) / 2977-3911(Online)

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