Download pdf
Research on the Advantages of Spreading Excellent Values in the New Media Era: A Case Study of the Web Mini-Series Escape from the British Museum
- 1 Beijing Jiaotong University, School of Architecture and Art, Digital Media Arts
* Author to whom correspondence should be addressed.
Abstract
With the development of the new media era and the continuous maturation of internet technology, many new forms of media have emerged, with short videos arising in this context. Some high-quality short videos, focusing on promoting outstanding traditional values, have become hot topics in contemporary communication. These videos, with distinct characteristics of the times, have become one of the important ways for major media to undergo creative transformation. Therefore, this paper uses Escape from the British Museum as a case study to analyze the advantages of short video media communication on social media platforms in the context of new media, aiming to promote the high-quality development of short video media.
Keywords
new media era, short videos, excellent values, dissemination
[1]. Xiong, B. (2013). A study on the development of China’s television industry in the new media era (Doctoral dissertation, Wuhan University), 11.
[2]. Zheng, W. Q. (2023). The impact of short video culture on college students’ values (Doctoral dissertation, China University of Mining and Technology), 76. https://doi.org/10.27623/d.cnki.gzkyu.2023.002137
[3]. Xiao, J., & Li, Z. X. (2020). Awakening, activating, and reproducing: The communication function of traditional culture short videos. New Media and Society, (1), 197–210.
[4]. Wu, D. (2023). Dissemination of excellent traditional Chinese culture in the new media environment. Cultural Industry, (32), 46–48.
[5]. Liu, L. (2023). Research on the dissemination of red culture among college students in the new media perspective. Journal of News Research, 14(17), 195–197.
[6]. Peng, L. (2020). New media user research. China Renmin University Press, 05, 397.
[7]. Peng, C. J., & Yu, R. J. (2023). Digital dissemination of classic legends from the perspective of the Chinese national community. Journal of South-Central University for Nationalities (Humanities and Social Sciences Edition), 43(10), 152–160, 187. https://doi.org/10.19898/j.cnki.42-1704/c.20231022.05
[8]. Wang, J. (2021). Cantonese poetry recitation on the TikTok short video platform. Audiovisual, (10), 108–110. https://doi.org/10.19395/j.cnki.1674-246x.2021.10.047
[9]. Pan, L. A., & Tang, J. W. (2020). From resonance to sharing: Communication strategies of Chinese traditional culture on “TikTok.” Media, (3), 88–90.
[10]. Dong, T. T. (2019). The digital art communication of Chinese elements in the Internet era (Doctoral dissertation, Southeast University), 110. https://doi.org/10.27014/d.cnki.gdnau.2019.000287
[11]. Bi, R. X., Wang, J. L., & Yang, Z. L. (2023, December 15). Over 80% of university students surveyed expect more high-quality mini-dramas. China Youth Daily, p. 7.
[12]. Gao, X. (2022). The influence of new media on the reception of ideological and political education and countermeasures (Doctoral dissertation, Liaoning University), 39. https://doi.org/10.27209/d.cnki.glniu.2022.002020
[13]. Bai, X. Y. (2021). A study on Chen Li’s film art creation (Doctoral dissertation, Hebei Normal University), 12. https://doi.org/10.27110/d.cnki.ghsfu.2021.001164
[14]. Cai, H. B., & Ren, H. (2021). Oral expression and entertainment appeal: An analysis of the audiovisual language of short videos. Sound and Screen World, (24), 79–81.
[15]. Li, R. (2014). Aesthetic research on micro-documentaries (Doctoral dissertation, Nankai University), 87.
[16]. Han, S. B., & He, J. (2022). The filming techniques and aesthetic presentation of Li Ziqi’s short videos. New Media Research, 8(21), 106–110. https://doi.org/10.16604/j.cnki.issn2096-0360.2022.21.016
[17]. Guo, H. (2019). Narrative strategies of micro-documentaries based on mobile media (Doctoral dissertation, Shandong Normal University), 112.
[18]. Zheng, H. Z. (2022). Cultural development in the digital era. Jinan University Press, 10, 244.
[19]. Liao, J. J., & Zhang, K. S. (2017). Effective ways to enhance the interactivity of online learning videos: A study on bullet-screen videos. Teaching Research, 40(2), 12–16.
[20]. Zheng, L. N. (2022). Virtual communication of bullet-screen video users from the perspective of interactive rituals (Doctoral dissertation, Shandong Normal University), 136. https://doi.org/10.27280/d.cnki.gsdsu.2022.001259
[21]. Tian, B. (2018). Research on content production and communication modes of mobile short video applications (Doctoral dissertation, Hebei University of Economics and Business), 17.
[22]. Zhou, Y. (2016). Development research on mobile short video social applications (Doctoral dissertation, Nanchang University), 110.
Cite this article
Sun,X. (2024).Research on the Advantages of Spreading Excellent Values in the New Media Era: A Case Study of the Web Mini-Series Escape from the British Museum.Advances in Humanities Research,10,1-8.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content
About volume
Journal：Advances in Humanities Research
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).