Volume 3

Published on November 2023
Research Article
Published on 20 November 2023 DOI: 10.54254/2753-7080/3/2023015
Enrique Mallen
DOI: 10.54254/2753-7080/3/2023015

Pablo Picasso’s poetry expands the expressive power of language through syntactic mechanisms provided in natural grammar. His poems often consist of adjunct phrases, following a technique that recalls his cubist collages. The relation between the nuclei of those phrasal constituents as they come in contact remains open, so that readers are free to establish multidirectional semantic associations between them. His poetry is primarily word-oriented. As Picasso once stated, he wanted to compose his poems with “a palette of words,” leaving those words free “to fight it out among themselves” to attain any possible meaning. Such a combinatorial approach to language could be interpreted from the perspective of “linear grammars” as proposed by Culicover and Jackendoff, Jackendoff and Wittenberg and Culicover.

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Mallen,E. (2023).Compositionality in Pablo Picasso’s Poetry.Advances in Humanities Research,3,1-20.
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Research Article
Published on 20 November 2023 DOI: 10.54254/2753-7080/3/2023016
Wencheng Jiang
DOI: 10.54254/2753-7080/3/2023016

As a significant genre of Hollywood blockbusters, science fiction films showcase the unbeatable technological prowess of the United States, serving as a vital avenue for international communication and the display of a powerful national image. Science fiction films have left a distinctive impression on audiences worldwide, portraying the United States as the global leader in technology, owing to the presence of real scientific research facilities, enigmatic scientific symbols, advanced research equipment, and extraordinary imagination within the genre. Since the turn of the century, American science fiction films have undergone a significant shift in their communication strategy, presenting a "hardcore Iron Man" national media image. This paper, employing agenda-setting theory and content analysis methodology, explores the specific pathways through which American science fiction films constructed the national media image from 2000 to 2019.

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Jiang,W. (2023).A Study on the Construction of the National Media Image of American Science Fiction Films in the New Century.Advances in Humanities Research,3,21-36.
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Research Article
Published on 20 November 2023 DOI: 10.54254/2753-7080/3/2023017
Ziyang Huang, Tingxi Wang, Choi Albert Young
DOI: 10.54254/2753-7080/3/2023017

Brand touch point is a common means of brand marketing, is the key moment for users to contact with the brand, is an important part of influencing consumer decision-making, and has a significant impact on consumer experience and help them decide whether to buy the brand products. This paper is research on common Skincare Market in South Korea. Proposing an Innovative Path for Brand Marketing in the Current Consumer Era Based on the Brand Touchpoint Perspective. It is proposed to meet the basic needs of users, provide personalized services and co-create brand value with consumers before, during and after the brand contact, respectively. Applying the theory of cultural codes as well as analyzing the characteristics of such companies, insights are drawn from the visual design of brand touchpoints and factors affecting consumer decision-making, providing practical references for the marketing of such brands.

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Huang,Z.;Wang,T.;Young,C.A. (2023).The Impact of Cultural Code on the Visual Presentation of Brand Touchpoints: A Case Study of the Common Skincare Market in South Korea.Advances in Humanities Research,3,37-42.
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Research Article
Published on 20 November 2023 DOI: 10.54254/2753-7080/3/2023020
Mengzhen Li
DOI: 10.54254/2753-7080/3/2023020

This article is mainly a book review, aiming to discuss the inequality and equality in love reflected in the novel based on the psychology of the characters and plots in Pride and Prejudice mainly through literature analysis. This book review essay first introduces the background of the novel Pride and Prejudice in order to lay a clear foundation of this article, then analyzes how and what factors breed the feelings of pride and prejudice between the two protagonists. And finally, discusses the reality reflected by marriages between some characters in the novel as well expresses author's personal views and feelings.

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Li,M. (2023).Outlook of Equality in Love - Review of Pride and Prejudice Pride and Prejudice, by Jane Austen, published in 1813.Advances in Humanities Research,3,43-46.
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Research Article
Published on 20 November 2023 DOI: 10.54254/2753-7080/3/2023021
Bao Chen, Xinyu Sun
DOI: 10.54254/2753-7080/3/2023021

From a theoretical point of view, modernisation is a holistic social change involving all aspects and a long-term dynamic process of social development, which is a common characteristic of modernisation. Therefore, the cause of modernisation needs a strong leading core to integrate all forces, otherwise all fields of society may face an undesirable situation of mutual fragmentation and respective dominance in the process of social development, which will cause a fault in the strategy of social modernisation and trigger social conflicts. Western modernisation is a capital-led modernisation, a modernisation governed by modern rationality and the logic of capital, and its development is bound to be accompanied by a corresponding crisis of modernity. On the basis of the common features of modernisation, China has explored a modernisation framework different from that of the West in terms of the positioning of modernisation, leadership authority, value goals, development dynamics and paradigm of world interaction, so as to pull developing countries out of the swamp of "one-dimensional modernisation", and to eliminate the "myths" created by developing countries about Western modernisation. It has taken developing countries out of the swamp of "one-dimensional modernisation", broken the superstitions of developing countries about the "myth " created by Western modernisation, and enriched the development paths taken by developing countries in the world with the theoretical and practical paradigms of diversified modernisation based on their own national conditions, thus creating a new form of human civilisation and a brand-new choice for the modernisation of the human society.

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Chen,B.;Sun,X. (2023).Chinese-style Modernization in the Critique of Modernity.Advances in Humanities Research,3,47-57.
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Research Article
Published on 20 November 2023 DOI: 10.54254/2753-7080/3/2023023
Xiaoxu Liang
DOI: 10.54254/2753-7080/3/2023023

The central government's regulations on the sale and purchase of horses in the Land within the Passes (Guanzhong 關中) and their entry and exit from the Pass in the “Ordinances on Fords and Passes” (Jinguan ling 津關令) are important sources for understanding the horse policy of the early Western Han Dynasty and recognizing the relationship between the dynasty and the counties and vassal states outside the Pass. By examining the ordinances on the purchase and sale of horses, it is clear that the Han state strictly controlled horses, restricted private ownership of horses, and prohibited horses from exiting the Pass. However, some "privileged classes" still had the right to purchase horses from the Han government and take them out of the Pass after following some legal procedures, but this privilege was entirely dependent on the imperial power. Behind these regulations, it reflects the legislative thought of the supremacy of imperial power, "power over law"(“權大于法”), and the fundamental purpose of consolidating centralized power, weakening the strength of vassal states, and "strengthening the central forces while weakening the local ones" (“强幹弱枝”).

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Liang,X. (2023).Horse Policy and Ruling Thought in the Early Western Han: Examining the “Ordinances on Fords and Passes”.Advances in Humanities Research,3,58-69.
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