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Optimizing marketing strategies and personalized recommendation systems through precision advertising and customer segmentation with artificial intelligence and business intelligence
- 1 City University of Hong Kong (Dongguan), Guangdong, China
* Author to whom correspondence should be addressed.
Abstract
Modern marketing strategies have transformed through the combined power of Artificial Intelligence (AI) and Business Intelligence (BI) which improve customer segmentation and personalize marketing activities. This research examines how AI recommendation systems alongside BI tools influence marketing performance through customer interaction and conversion metrics. The research shows how AI and BI technologies produce effective marketing initiatives by analyzing consumer behavior data from transaction histories, browsing patterns, and social media activities. The study shows major enhancements in essential performance metrics including click-through rates and conversion rates with increased customer satisfaction when businesses implement AI-based systems over traditional marketing techniques. The research indicates that businesses using BI tools to implement AI-based customer segmentation achieve better conversion rates across different consumer demographics. Organizations that utilize both AI and BI systems can develop market advantages by improving customer targeting methods and enhancing their advertising approaches. The study offers important information that helps businesses boost their marketing performance while keeping pace with changing consumer behaviors in a competitive environment.
Keywords
artificial intelligence, business intelligence, marketing strategies, personalized recommendation systems, customer segmentation
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Cite this article
Wang,Z. (2025). Optimizing marketing strategies and personalized recommendation systems through precision advertising and customer segmentation with artificial intelligence and business intelligence. Advances in Operation Research and Production Management,4(1),18-22.
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Journal：Advances in Operation Research and Production Management
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