References
[1]. Gershon, R. A. (2019). Transnational media and the economics of global competition. In Y. R. Kamalipour (Ed.), Global communication: A multicultural perspective (pp. 55–70). Rowman & Littlefield Publishers.
[2]. Kim, Y. (2021). The soft power of the Korean Wave. Parasite, BTS and drama, Routledge.
[3]. Ryu, S., Xiang, Y., & Zhang, W. (2024). Globalization and glocalization of the cultural and creative industry in the digital era. In Guide to Digital Innovation in the Cultural and Creative Industry (pp. 131–148). SAGE Publications, Inc.
[4]. Li, L., & Leng, H. (2021). The analysis of Joseph Nye’s soft power theory. Forest Chemicals Review, 431-438.
[5]. Yu, F. M. (2021). Localization and internationalization of texts of the media discourse. Вестник Волгоградского государственного университета. Серия 2: Языкознание, 20(3), 45-54.
[6]. Wang, Y., & Weng, X. (2022). Analysis on how “globalization” affect Netflix to cultural diffusion. In 2022 8th international conference on humanities and social science research (ICHSSR 2022) (pp. 2082-2086). Atlantis Press.
[7]. Huttayavilaiphan, R. (2024). From local flavor to global fandom: an exploration of the cultural presentation and attitudes towards using English by Thai content creators on the TikTok platform. Frontiers in Communication, 9, 1453316.
Cite this article
Liu,Y. (2025). Exploring the tension between cultural export and localization in global media platforms. Advances in Social Behavior Research,16(4),136-139.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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References
[1]. Gershon, R. A. (2019). Transnational media and the economics of global competition. In Y. R. Kamalipour (Ed.), Global communication: A multicultural perspective (pp. 55–70). Rowman & Littlefield Publishers.
[2]. Kim, Y. (2021). The soft power of the Korean Wave. Parasite, BTS and drama, Routledge.
[3]. Ryu, S., Xiang, Y., & Zhang, W. (2024). Globalization and glocalization of the cultural and creative industry in the digital era. In Guide to Digital Innovation in the Cultural and Creative Industry (pp. 131–148). SAGE Publications, Inc.
[4]. Li, L., & Leng, H. (2021). The analysis of Joseph Nye’s soft power theory. Forest Chemicals Review, 431-438.
[5]. Yu, F. M. (2021). Localization and internationalization of texts of the media discourse. Вестник Волгоградского государственного университета. Серия 2: Языкознание, 20(3), 45-54.
[6]. Wang, Y., & Weng, X. (2022). Analysis on how “globalization” affect Netflix to cultural diffusion. In 2022 8th international conference on humanities and social science research (ICHSSR 2022) (pp. 2082-2086). Atlantis Press.
[7]. Huttayavilaiphan, R. (2024). From local flavor to global fandom: an exploration of the cultural presentation and attitudes towards using English by Thai content creators on the TikTok platform. Frontiers in Communication, 9, 1453316.