Volume 8

With the rapid development of new media technologies, especially the rise of short video platforms, brand communication strategies have undergone significant transformations. This study focuses on how short videos and the influencer ecosystem redefine the interaction between brands and consumers in the new media environment, and fundamentally affec...

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This essay extensively explores the multifaceted challenges and complexities associated with preserving digital cultural heritage, using the BBC Domesday Project as a case study. It underscores the critical importance of meticulous planning, future-proofing, and proactive strategies in digital archival endeavors. Emphasizing the significance of ado...

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There are multiple dimensions of deficiencies in elderly care services for rural empty-nest elderly in China, necessitating the intervention of social organizations. Social organizations possess various advantages in participating in rural elderly care services, reflecting their importance and necessity in the governance of “service poverty” from t...

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Economic history, as a core course for undergraduates in economics, contains rich educational content. Based on this, this paper proposes the use of a problem-based learning (PBL) approach in the teaching of economic history. The method involves teachers proposing topics and questions, with students completing the tasks, thereby deepening their und...

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General Secretary Xi Jinping emphasized the crucial role of the “second integration” from the perspective of constructing a modern civilization for the Chinese nation during the cultural heritage development symposium, providing a solid theoretical basis and rich ideological content for ideological and political courses in universities. From a theo...

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Media literacy education originated in the 1930s in developed Western countries, emerging from the educational philosophies of British scholars and Danish workers. Since the latter half of the 20th century, media literacy education has gradually gained popularity in Europe, North America, Oceania, Latin America, and parts of Asia, becoming a new su...

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The scope of digital journalism is expanding rapidly due to the development of internet tools and digital technologies. In particular, in the future of digital journalism development, one of the main areas of research coming into theory and practice is the term and concept of "metaverse", which is considered a new branch of digital journalism. We h...

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Since the news of Wang Hai’s victorious compensation claim for "anti-counterfeiting through knowingly buying counterfeits" spread across China in the 1990s, many individuals engaging in similar actions have emerged in various market sectors. The academic community remains divided on how to characterize this behavior, and lawsuits resulting from suc...

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Against the backdrop of the new liberal arts, high-quality construction of foreign language courses is essential. “Basic English,” as one of the foundational courses for the Business English major at our institution, addresses common issues such as weak listening and speaking skills and lack of autonomous learning ability among the majority of stud...

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In recent years, the development of technology is increasingly helping people to solve problems in life, but it is undeniable that the development of technology is also leading to many life and psychological problems.

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