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Research on Social Media Users’ Disinformation Verification Intention from the Perspective of Digital Generations
- 1 Beiing University of Posts and Telecommunications, No.10 Xitucheng Road, Haidian District, Beijing, 100876, China
- 2 Beiing University of Posts and Telecommunications, No.10 Xitucheng Road, Haidian District, Beijing, 100876, China
* Author to whom correspondence should be addressed.
Abstract
Exploring the influence mechanism of social media users’ disinformation verification intention is of great significance to social media rumor governance, social risk control, improvement of health information content ecology and improvement of the correction mechanism of disinformation. Due to the differentiation of user information behavior among different groups of social media users, it is necessary to take group characteristics into account. This study takes the integrated model of planned behavior theory and norm activation model as the theoretical framework model, and discusses the moderating effect of digital generations. Based on 492 sample data, structural equation model is used to verify and analyze the influencing factors of disinformation verification intention from the perspectives of egoism and altruism. The results showed that attitude toward the behavior, perceived behavioral control and personal norm positively affected the social media users’ disinformation verification intention, and subjective norm had no significant impact on the verification intention; awareness of consequences affected the verification intention through the chain mediation effect; digital generations only moderated the influence of perceived behavioral control and verification intention. The research results provide reference for future research and practice of disinformation governance.
Keywords
disinformation, verification intention, theory of planned behavior, norm activation model, digital generations
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Cite this article
Zhao,Y.;Zhang,S. (2025). Research on Social Media Users’ Disinformation Verification Intention from the Perspective of Digital Generations. Journal of Applied Economics and Policy Studies,17,38-49.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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