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The Impact of Globalization on Fashion and Media: Bridging Cultures Through Style
- 1 Nuova Accademia di Belle Arti
- 2 Zhejiang Sci-Tech University
- 3 Peking University
- 4 Hong Kong Polytechnic University
- 5 Zhejiang Sci-Tech University
* Author to whom correspondence should be addressed.
Abstract
Globalization has reshaped the fashion and media industries, making them more interconnected than ever before. This article explores the profound influence of globalization on fashion and media, highlighting how fashion is disseminated and embraced across diverse cultures. It discusses how globalization has facilitated access to global markets, led to cultural exchange, and encouraged cultural fusion in the fashion industry. Fashion acts as a cultural ambassador, fostering cross-cultural understanding, and celebrating diversity on international fashion stages. Media plays a pivotal role in fashion globalization, with digital platforms democratizing the fashion world and influencers bridging cultures. However, challenges such as cultural appropriation and homogenization must be navigated with sensitivity. Embracing diversity and respectful cross-cultural interactions are key to successfully navigating the complex terrain of globalized fashion and media.
Keywords
Globalization, Fashion, Media, Cultural Exchange
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Cite this article
Yuan,H.;Lin,R.;Su,Y.;Mao,Z.;Li,X. (2024). The Impact of Globalization on Fashion and Media: Bridging Cultures Through Style . Advances in Social Behavior Research,12,8-12.
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