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A Study on the Pathways of Red Gene Transmission Through Fine Art Works
- 1 Zhejiang Normal University
- 2 Zhejiang Normal University
* Author to whom correspondence should be addressed.
Abstract
President Xi Jinping emphasized the need for systematic protection of intangible cultural heritage to better meet the growing spiritual and cultural needs of the people and promote cultural confidence and self-reliance. Red fine art works, as historical relics preserved and formed by the Communist Party of China over time, play a pivotal role in guiding young students to develop a correct understanding of history, oppose historical nihilism, foster patriotism, and establish socialist core values. Therefore, exploring the pathways of transmitting red genes through fine art works is of paramount importance. Taking the Xiuzhou farmer paintings as an example, this study explores the origins and inheritors of these paintings, delves into the depiction of societal changes reflected within them, and examines their role in the transmission of red genes. The research highlights the importance of farmers in China’s development and the necessity of preserving intangible cultural heritage. To address issues such as the challenges of craftsmanship inheritance, difficulties in training and mentoring, potential declines in quality, and sales bottlenecks faced by farmer paintings, several strategies are proposed: Strengthening governmental guidance and regulation to promote the market-oriented development of the red-themed farmer painting industry. Actively organizing “Xiuzhou Farmer Paintings + Red Party History” promotional and exhibition events to foster cultural and tourism integration, develop a unique red farmer painting brand, and expand their reach through e-commerce platforms. Launching “Red Farmer Paintings in Schools” initiatives to subtly integrate them into primary and secondary school labor education through hands-on experiences. Hosting competitions and activities centered on farmer paintings to appreciate the charm and essence of red genes. Providing robust support for inheritors to pursue dynamic heritage practices and empowering red farmer paintings with technological advancements for intelligent development. Focusing on the international exchange of farmer paintings, using platforms like universities and Confucius Institutes to share the century-old history of the Party depicted in farmer paintings with international students and friends, thereby achieving global dissemination.
Keywords
Artistic Works, Red Genes, Xiuzhou Farmer Paintings, Inheritance, Dissemination
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Cite this article
Shi,Y.;Guo,R. (2024). A Study on the Pathways of Red Gene Transmission Through Fine Art Works. Advances in Social Behavior Research,14,51-56.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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