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Analysis of the Digital Dissemination Path of Intangible Cultural Heritage from the Perspective of Grounded Theory
- 1 Central South University
- 2 Central South University
- 3 Central South University
* Author to whom correspondence should be addressed.
Abstract
Intangible cultural heritage is a valuable asset of Chinese civilization, playing an indispensable role in shaping cultural confidence and pride. However, in the context of the internet and new media, there has emerged a scenario of cultural inheritance stagnation and financial difficulties. This study collects data from 300 users regarding the digital content of intangible cultural heritage through semi-structured interviews, utilizing NVivo12 software and based on a three-level coding framework of grounded theory. It discusses solutions for the digital dissemination path of culture and builds a model for its dissemination and development. The study finds that user willingness, technical support, dissemination media, and cultural plasticity have significant effects on the digitalization of intangible cultural heritage.
Keywords
Intangible cultural heritage, Grounded theory, Digital technology, Influencing factors, Semi-structured interviews
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Cite this article
Zhang,C.;Tian,Y.;Zhang,Y. (2025). Analysis of the Digital Dissemination Path of Intangible Cultural Heritage from the Perspective of Grounded Theory. Advances in Social Behavior Research,15,12-15.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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