The Business Model of Twitter in Social Media

Yizhou Ding

doi:10.54254/2753-7048/30/20231569

Research Article

Open access

Published on 7 December 2023

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Ding,Y. (2023). The Business Model of Twitter in Social Media. Lecture Notes in Education Psychology and Public Media,30,1-7.

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The Business Model of Twitter in Social Media

Yizhou Ding *^,1,

¹ Phitsanulok University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/30/20231569

Abstract

Nowadays, the competition between enterprises is not the competition of products but the competition between business models. For Internet enterprises that mainly provide virtual products and services, the importance of the business model is even more self-evident. In the mobile Internet environment, the future development trend of the Internet is social network media. Twitter, as an application platform of microblogging technology, occupies an essential position in the new media field with its characteristics of rapid release of information and extensive dissemination. This paper combines the investigation method and literature method from the characteristics of Twitter, user characteristics, and business data analysis of a comprehensive understanding of Twitter, a business model based on the analysis of the deep high-income user market, consolidate B2B market share, develop sex users, optimize the shopping system, in order to consolidate its industry-leading position in the field of new media.

Keywords

Twitter, business model, user characteristics, business data analysis, strategy

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References

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Cite this article

Ding,Y. (2023). The Business Model of Twitter in Social Media. Lecture Notes in Education Psychology and Public Media,30,1-7.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies

Conference website: https://www.icihcs.org/

ISBN：978-1-83558-175-9(Print) / 978-1-83558-176-6(Online)

Conference date: 15 November 2023

Editor：Javier Cifuentes-Faura, Enrique Mallen

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.30

ISSN：2753-7048(Print) / 2753-7056(Online)

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