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The Impact of Social Marketing Strategies on Brand Loyalty
- 1 Guangzhou New Channel-Zengcheng Experimental Middle School
* Author to whom correspondence should be addressed.
Abstract
In this era of rapid Internet development, competition among brands is becoming increasingly fierce, offering consumers a wide variety of choices and making their decision-making process complex and hesitant. Against this backdrop, brand loyalty plays an important role in a company's marketing and development. As an emerging marketing model, social marketing strategies, with their unique interactivity and speed of dissemination, enable brands to establish and maintain relationships with consumers based on target audiences and product characteristics. This paper will explore the impact of social marketing strategies on brand loyalty and reveal the regular factors involved through research methods such as literature review, observation, and qualitative analysis. The conclusion of the study is that proper use of the right social marketing methods can improve customer loyalty to the brand, and the emphasis on product quality is as important as marketing methods.
Keywords
Social media, social marketing strategies, brand marketing, brand loyalty
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Cite this article
Li,W. (2024). The Impact of Social Marketing Strategies on Brand Loyalty. Advances in Economics, Management and Political Sciences,88,112-117.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 2nd International Conference on Management Research and Economic Development
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