The digital economy is an economic form that combines traditional economy with Internet technology. It accomplishes the production, distribution and consumption of goods and services through digital platforms and big data. By the Attention - Interest - Desire -Action (AIDA) model. It represents the linear conversion process of consumers from awareness to purchase in traditional marketing. The characteristic for AIDA is the brand has controlled the sales process, less channel for sale and emphasizes "widespread coverage, unified content, and attention-grabbing approach". This paper finds that the influence mechanism of the digital economy on the marketing path includes three parts. First, the marketing paradigm shifts from supply-driven to demand-driven. Secondly, the consumer's buying process changes. Finally, the digital economy innovates the delivery mode. While digital mediation of transactions dramatically reduces consumers' information search costs, this does not necessarily diminish intermediaries' importance in the digital economy. This paper also discusses the influence of digital economy on marketing channels by case study and selects representative enterprises to analyze how to reconstruct their marketing strategies in digital economy. The significance of the research lies in providing a framework for the upgrading of marketing theory, a roadmap for the digital transformation of enterprises and the formulation of global competitive strategies, and a governance reference for policy makers.

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As a country with a large population, China has a vast fast-moving consumer goods market. Master Kong is one of them, competing with Uni-President Enterprises, Jinmailang Beverage and other companies for market share. At the same time, scholars must always be vigilant about the impact of the takeaway industry on the fast-moving consumer goods industry, and the increasing popularity of the concept of healthy living in recent years has also posed a major challenge to the fast-moving consumer goods industry. This article will start with studying Master Kong's marketing methods to explore how Master Kong can maintain its competitiveness in adversity, while continuously increasing corporate revenue and expanding the company's influence in China and even the world. It will also study its marketing strategies, including brand co-branding and product design strategies, and communication channel layout to analyze the impact on specific consumer behaviors. Of course, this article also gives relevant examples and makes reference suggestions and hopes that Master Kong will continue to maintain its competitiveness in the future and write its own story.

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International trade cooperation and outward investment are the core driving forces of global economic development, but they face multiple challenges such as insufficient effectiveness of multilateral mechanisms, fragmented regional rules, and high geopolitical risks. As the world’s largest developing country, the Belt and Road Initiative (BRI) in China is fundamentally based on the historical heritage of the ancient Silk Road civilization, integrates contemporary geo economic logic and the needs of global value chain reconstruction, and forms a unique theoretical paradigm. The BRI is not only an upgraded version of China's opening up but also provides a Chinese solution for the reshape of the global governance system and solving the development deficit. In the future, based on the theoretical and practical innovation of the BRI, each country is going to be committed to the upward trend of the global economy towards a more inclusive and resilient direction by deepening regional cooperation, improving risk management and guiding sustainable investment.

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The biomedical and pharmaceutical industry, being intrinsically tied to human life and health security, currently demonstrates a development paradigm predominantly propelled by biopharmaceutical innovation and cross-disciplinary technological convergence, with sustained growth in Research and Development (R&D) investment intensity observed across the sector. To sustain competitive dominance in the marketplace, enterprises must continuously allocate substantial capital towards pioneering technologies and next-generation product development. However, the substantial allocation of funds to R&D inevitably triggers the sunk cost effect, exerting measurable impacts on corporate profitability. This aspect of the issue has not yet been comprehensively analyzed or thoroughly studied within academic and industry research frameworks. Based on this background, this article will partially supplement the research gaps in this area by combining relevant data. Based on biomedical and pharmaceutical enterprises, this article analyzes the impact of R&D intensity on financial risk and R&D intensity on asset utilization, and summarizes the relationship between R&D intensity and corporate profits. The findings reveal that there is an inverse relationship between R&D intensity and Debt-to-Asset Ratio, a coexistence of high R&D intensity with low Total Asset Turnover, and a nonlinear (roughly inverted U-shaped) correlation between R&D intensity and ROE. Contemporary biomedical and pharmaceutical enterprises are also roughly divided into two categories according to the effect of sunk costs: innovative biomedical and pharmaceutical firms and generic biomedical and pharmaceutical firms.

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