In an era where brand identity and market differentiation are paramount to business success, the legal mechanisms that protect these assets have become increasingly critical. Trademark law, as a cornerstone of intellectual property rights, plays a vital role in ensuring that businesses can maintain their unique market presence and safeguard their investments in brand development. This paper delves into the pivotal role of trademark law in the modern business landscape, emphasizing its significance in safeguarding enterprise brand identity and market competitiveness. It underscores the dual importance of trademark law in preventing consumer confusion and protecting corporate brand value. Through a historical overview and analysis of international trends, the paper elucidates the evolution and principles of trademark law. It further discusses the law's impact on brand building and market competition, drawing on real-world case studies, such as Mary Kay, Inc. vs. Weber and Louis Vuitton Malletier vs. Dooney & Bourke, Inc. This paper concludes by addressing contemporary challenges in trademark law, particularly in the digital realm, and suggests strategies for enterprises to bolster their trademark protection. It advocates for enhanced legal frameworks and international cooperation to foster a robust global trademark protection system, crucial for the sustainable development of enterprises in the global market.

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This study examines how environmental tax influences corporate green technological innovation, with a particular focus on “incremental quality improvement.” Using empirical data from A-share listed companies in Shanghai and Shenzhen spanning from 2018 to 2022, the research controls for key variables such as company size and total debt ratio. The analysis explores the direct relationship between environmental tax and corporate innovation in green technologies. In addition, it considers the moderating role of carbon emission trading market policies in shaping this relationship. The findings indicate that environmental tax plays a crucial role in fostering incremental improvements in the quality of green technological innovation, primarily through innovation compensation mechanisms and the effect of compliance costs. More specifically, a 1% increase in environmental tax correlates with a notable rise of 3.132 units in the number of green technological innovations, as well as an increase of 2.848 units in their quality. The study further reveals that in regions where carbon emission trading policies are active, the positive influence of environmental taxes on green innovation is significantly amplified. These results provide valuable insights for enhancing environmental tax strategies and reinforcing the integration between carbon emission trading markets and environmental taxation. Such synergies can help drive corporate innovation in green technologies and contribute to the achievement of broader sustainable development goals.

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As globalization accelerates, the international development of the sports industry has become increasingly prominent, and the expansion of the global sports market has had a profound impact on local sports cultures and sports marketing. This paper seeks to examine the impact of globalization on sports industry marketing strategies and the spread of local sports cultures. By reviewing and analyzing relevant literature, including recent studies, this paper explores how globalization impacts sports brand promotion, event communication, sports consumption, and local cultures. The results indicate that globalization has fostered the international growth of the sports industry, enhanced brand recognition, and improved market competitiveness. However, it has also created pressure for local brands to compete globally and intensified the homogenization of local sports cultures. Overall, globalization has presented both opportunities and challenges to the sports industry, driving its growth while creating new pressures to protect local cultures and ensure the long-term success of domestic brands.

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With continuous progress in information technology, the construction of digital infrastructure has become a key force in promoting corporate intelligence. This study in-depth explores and analyzes the mechanism by which digital infrastructure promotes the intelligent transformation of enterprises. The research finds that digital infrastructure significantly promotes the intelligence of enterprises, and technology spillover, talent cultivation, and market orientation significantly enhance the positive effect of digital infrastructure on corporate intelligence. The research conclusion points out that digital infrastructure is the cornerstone for enterprises to explore the potential of intelligence. Enterprises should actively embrace digital transformation and inject strong momentum into the intelligent transformation of enterprises through formulating forward-looking technical strategies and upgrading plans. Looking to the future, the deep integration of digital infrastructure and corporate intelligence will drive the innovation of the entire economic ecosystem and have a profound impact on the sustainable development of enterprises and the competitive pattern of the industry.

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