The global economy has been significantly impacted by the repercussions of the COVID-19 pandemic. In this pivotal context, some companies have survived while others have failed. Several research have demonstrated that effective marketing strategies and brand management can help companies to survive an economic crisis by responding to changes in consumer behaviour during an economic downturn. Nevertheless, with a particular focus on the 2008 financial crisis, the current studies have not yet explicitly sorted out the marketing strategies in an economic downturn caused by COVID-19. So how can companies survive the economic crisis caused by COVID-19? This study, with Bosideng as a case study, has identified that companies should conduct comprehensive market research to respond to changes in consumer behaviour, offering superior-quality products via online channels with differential pricing strategy, and enhance brand awareness through the implementation of strategic marketing activities, which can facilitate the development of stronger customer relationships.

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With the development of globalization, the WTO plays a crucial role in resolving international trade disputes. However, the current WTO Dispute Settlement Mechanism is unable to address the trust crisis caused by deglobalization, and issues with the procedures themselves have become increasingly prominent. This has ultimately led to a complete deadlock in the WTO dispute settlement mechanism, causing the WTO Appellate Body to cease operations. In this situation, many countries adopt political negotiations or regional settlement mechanisms instead of passing the WTO, which challenges global multilateral rules. Although major countries such as the United States and China, as well as international organizations such as the European Union, have proposed corresponding solutions, there is no systematic and effective solution to reverse the situation, which means that more comprehensive ways are still needed to promote the improvement of the WTO trade dispute settlement mechanism. The article aims to study the problems currently faced by the WTO dispute settlement mechanism and the solutions to solve them to promote the better international role of the WTO trade dispute settlement mechanism. In the sort term,in response to the criticism of the Appellate Body by the United States and the procedural deficiencies of the Appellate Body itself, the WTO should standardize its authority to interpret WTO agreements, strictly select and term judges, and enhance the transparency of the Appellate Body. In the long term, the keynote should be on rebuilding political mutual trust, enhancing the trust of major powers in the WTO, and safeguarding the rights and interests of developing countries.

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In an increasingly digitized global economy, the seamless transfer of data across national borders has become integral to facilitating international commerce, digital service delivery, and economic progress. This study critically examines the legal structure established by the European Union (EU) for regulating international transfers of personal data, emphasizing key aspects of the General Data Protection Regulation (GDPR). Recognized globally for its rigorous protection standards, GDPR's extraterritorial application and reliance on adequacy determinations have nonetheless intensified global regulatory divergence. Despite widespread adoption, compliance instruments such as Standard Contractual Clauses (SCCs) and Binding Corporate Rules (BCRs) encounter notable operational difficulties when navigating diverse international legal contexts. The study identifies key challenges—such as lack of international harmonization, enforcement barriers, and the disproportionate compliance burden on SMEs—and offers recommendations to enhance legal interoperability and policy convergence. Through comparative analysis and policy proposals, the paper calls for strengthened international coordination, global standardization of data transfer mechanisms, and integration of SCCs/BCRs into multilateral trade and governance frameworks. These efforts are essential for building a secure, transparent, and legally robust global data protection ecosystem.

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This study examines the complexity and diversity of consumer behavior and decision-making in the context of online food vendors from the perspective of representativeness bias. The research finds that consumers exhibit significant cognitive biases during the online purchase decision-making process, especially in their perceptions of product features and vendor credibility. This leads to the formation of a simplified decision-making model when confronted with information overload. Emotional factors play a crucial role in consumer purchasing decisions, with perceived risk and levels of trust significantly influencing consumers' choices of online food. Combining empirical analysis results, the study argues that representativeness bias is prevalent in the consumer information processing and evaluation process. It emphasizes the need for online food vendors to adjust their marketing strategies to adapt to these changes in consumer behavior. The findings of this study not only provide a theoretical basis for understanding online food consumption behavior but also offer practical guidance for vendors to design targeted marketing plans. This promotes positive interactions between consumers and vendors and drives the healthy development of the food e-commerce industry.

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