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Analysis of Investment Value of Beverage Industry Enterprises: Evidence from Coca-Cola Company
- 1 University College London (UCL), Gower St, London, United Kingdom
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Abstract
Financial indicators and operational efficiency are crucial for the long-term development of enterprises. This article takes Coca-Cola Company as an example to conduct a detailed analysis of the investment value of the enterprise from various aspects such as current financial performance, operational efficiency, and competitive landscape. Explore the future development trends of Coca-Cola Company by reviewing and reviewing its financial statements, operational indicators, competitive positioning, and economic factors that influence the company. Research data shows that although Coca-Cola has maintained profitability, its operating profit margin has slightly declined in the past few years. By doing so, it is more profitable in certain aspects than competitors such as Pepsi and Monster Beverages. The organization faces obstacles to constantly changing consumer choices through healthier choices and supply chain/geopolitical chaos. This may require Coca Cola to diversify its product portfolio and supply chain to maintain expected profits. This study has important practical significance for investors in the beverage industry and researchers interested in this topic.
Keywords
Coca-Cola, Financial analysis, Beverage industry, Competition, Consumer trends
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Cite this article
Zhuang,J. (2024). Analysis of Investment Value of Beverage Industry Enterprises: Evidence from Coca-Cola Company. Advances in Economics, Management and Political Sciences,98,29-36.
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Volume title: Proceedings of ICFTBA 2024 Workshop: Finance in the Age of Environmental Risks and Sustainability
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