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The Marketing Strategy Analysis of Jellycat
- 1 Wuhan-Britain China School
* Author to whom correspondence should be addressed.
Abstract
This paper is based on Jellycat's new marketing strategy of selling toys with a additional show, and there is only little research on the influence of such a marketing strategy on Jellycat's brand by scholars. Therefore, this paper aims to study the influence of Jellycat's offline stores by combining performance and sales. This paper uses qualitative data collection on the website and different models to analyze Jellycat's marketing strategy, including marketing mix, SWOT analysis, and Pestle analysis. The research results show that the new sales method, that is, on-site sales with corresponding short performances, can affect multiple factors on many levels. For example, the price of the product will increase, the value of the product itself will also increase, and the brand image will be well established as a relatively high-end positioning. Therefore, although this marketing strategy may have many shortcomings, it has brought more good effects to the brand as a whole for the business to improve the brand image and increase their sales and profit.
Keywords
Marketing strategy, Jellycat, Swot analysis.
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Cite this article
Gu,R. (2024). The Marketing Strategy Analysis of Jellycat. Advances in Economics, Management and Political Sciences,117,52-57.
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Volume title: Proceedings of the 3rd International Conference on Financial Technology and Business Analysis
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