A Case Study of Tencent Music: How’s the Music Streaming Industry Faring Under Covid-19?

Meihan Chen; Muhan Ma; Zejin Xu

doi:10.54254/2754-1169/15/20230860

Research Article

Open access

Published on 13 September 2023

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Chen,M.;Ma,M.;Xu,Z. (2023). A Case Study of Tencent Music: How’s the Music Streaming Industry Faring Under Covid-19?. Advances in Economics, Management and Political Sciences,15,32-39.

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A Case Study of Tencent Music: How’s the Music Streaming Industry Faring Under Covid-19?

Meihan Chen *^,1, Muhan Ma ², Zejin Xu ³

¹ Regional High School
² Regional High School
³ Regional High School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/15/20230860

Abstract

We identified five factors influencing the stock price of Tencent Music at various times in the paper. We used two mathematical techniques by collecting data on these five variables. By calculating the correlation coefficients, we were able to determine the influence of each variable on Tencent Music over different periods. Using the Linest equation in Google Sheets, we then developed a Linear regression model for Tencent Music. We used the regression model to calculate the slope, y-interpret, and predict the quarterly stock price to compare with the actual quarterly stock price. By analyzing Tencent Music's stock, we conclude the article with our perspective on the entire Chinese streaming media industry.

Keywords

Tencent Music, music streaming industry, case study, TME, stock price

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References

[1]. Zhehao, Zhou. “Who is the biggest online music platform in China”[J]. Fortune Life, 2021, (23):48-53.

[2]. World Health Organization. (n.d.). China: WHO Coronavirus Disease (COVID-19) Dashboard With Vaccination Data. World Health Organization. Retrieved from https://covid19.who.int/region/wpro/country/cn

[3]. Xing, Wen. “The Administration of Market Supervision of China ordered Tencent Holding Ltd. to release exclusive online music rights and other penalties in accordance with the law”[J]. Reliability Report, 2021, (07):28.

[4]. BobPisani. (2021, March 26). China-listed stocks tank on fears of multiple disputes with U.S. CNBC. Retrieved from https://www.cnbc.com/2021/03/26/china-listed-stocks-tank-on-fears-of-multiple-disputes-with-us.html

[5]. Microsoft. (n.d.). Retrieved from https://support.microsoft.com/en-us/office/linest-function-84d7d0d9-6e50-4101-977a-fa7abf772b6d

[6]. Cheusheva, Svetlana, et al. “How to Use LINEST Function in Excel - Formula Examples.” Excel Add-Ins and Outlook Tools - Ablebits.com, www.ablebits.com/office-addins-blog/2018/07/25/excel-linest-function-formula-examples/.

Cite this article

Chen,M.;Ma,M.;Xu,Z. (2023). A Case Study of Tencent Music: How’s the Music Streaming Industry Faring Under Covid-19?. Advances in Economics, Management and Political Sciences,15,32-39.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

Conference website: https://2023.confbps.org/

ISBN：978-1-915371-73-7(Print) / 978-1-915371-74-4(Online)

Conference date: 26 February 2023

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.15

ISSN：2754-1169(Print) / 2754-1177(Online)

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